All successful social media campaigns start with careful planning. 

That’s why—rather than just jumping straight in and winging it—your first step should be to put together a social media marketing strategy.

A social media marketing strategy is a planning document that outlines what your goals are, the steps you’re going to take to achieve them, and how you’re going to track your progress towards them. It helps to guide your actions and gives you the focus you need to keep on track.

In this comprehensive guide, we’ll be walking you through exactly how to build a social media strategy that drives results.

Let’s get started!

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