A few years back, influencer marketing exploded into popularity.

As the huge influence of Instagram stars, YouTubers, and Twitch streamers held over consumers became clear, brands rushed to collaborate with these social media personalities and capitalize on that influence.

In the years since then, influencer marketing has changed dramatically. And while it may not be the revolutionary trend it once was, it can still be a valuable part of your wider marketing strategy.

In this post, we’ll be sharing the latest influencer marketing statistics that show the state of the industry this year, tell us more about the most popular influencer marketing platforms, and reveal some of the latest trends and challenges shaping the industry.

Use the stats below to build a better influencer marketing strategy.

Ready? Let’s get started.

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