Pinterest might not be the most popular social media network in the world, but it holds incredible potential for marketers.

Users from all over the world flock to the so-called ‘visual discovery engine’ to browse through thousands of images and videos, find inspiration, and discover new ideas and aesthetics – all of which makes Pinterest the perfect place to showcase your products.

However, if you want to make the most out of Pinterest, it helps to know as much as possible about the platform and the people who use it.

In this post, you’ll find the latest Pinterest statistics and trends you need to know.

These stats reveal useful insights about how consumers and marketers use Pinterest and can help to inform your strategy.

Ready? Let’s get started!

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