It’s nothing to be ashamed of getting paid to post on social networks. If you want to live a happy life, you have to first ask: How much do influencers earn?
Are you looking to monetize social media? You might also want to integrate influencer marketing into the strategy. It’s important to determine how much it will cost.
This article reveals how much influencers make. It also teaches you how to make money using platforms like Instagram, TikTok, and Twitter. We’ve also included resources related to influencers for marketing managers and business owners.
Bonus Download the Influencer Marketing Strategy Template to plan your next campaign or choose the right social media influencer.
How can Influencers make it money?
Social media influencers make a living by sponsored posts, affiliate marketing and brand partnerships. They also merchandize and direct donation (tipping, subscriptions). ).
If you’ve ever dreamed of floating on a sun-soaked yacht and making a living from it, this is the way to do it.
Continue reading to find out how social media influencers make so much and how they do it.
Sponsored posts are a popular way for influencers make money. A sponsored article is one in which an influencer is paid to promote a product or service. This makes it more likely that their followers will trust the brand.
For sponsored posts on Instagram, you’ll see the “Paid Partnership” tag below the name of the influencer.
Sponsored content can often be more expensive for influencers with greater reach. The amount you can make from sponsored posts largely depends on:
- Your next size
- The industry you work in
- How well you market your services
These are two general guidelines to determine your rates:
- Engagement rate per post + extras based on type of post (x number of posts + additional factors = total rate
- The industry standard is $100 for every 10,000 followers plus extras for type and number of posts (x # of postings + additional factors = total rate).
Hootsuite organizes influencer types according to the following sizes:
- 1000-10,000 followers = Nano Influencer
- Micro-influencer = 10,000-50,000 followers
- 50,000 to 500,000 followers = Mid-tier Influencer
- Macro-influencer = 500k-1,000,000 followers
- Mega-influencers = 1,000,000+ Followers
It’s generally true, that influencers with a larger following make more money. Don’t worry if you fall within the micro- or nano-influencer category.
Many smaller brands are actually looking to partner with micro- and nano-influencers. Instagram has a clear preference to micro-influencers.
Here are some tips to become a nano-influencer.
Brands seeking to hire smaller or newer influencers may have a smaller budget. They’re less likely not to worry if you partner with other brands.
Long-term relationships can be more lucrative than one-off posts.
If you are a small business, focus on your niche or specialty. Fostering relationships with your clients.
A partnership between a brand ambassador and an influencer is a contract between the two. The influencer usually agrees to promote the company’s products or services, sometimes exclusively. Or, in general, to be associated with the brand.
The company pays the influencer compensation in exchange for their endorsement. This could be in the form of cash or free products.
These partnerships can be lucrative for influencers. You can charge a fee per post, get a percentage of sales, and even earn a salary. The amount an influencer can make depends on their engagement and following.
Affiliate marketing is a form of performance-based marketing. Affiliates are paid for every customer that is brought to the business’s attention by their marketing efforts. In this instance, the affiliate is you, as the influencer.
In affiliate marketing contracts, you can expect to make between 5-30% and 30% commissions. The 8-12% range is often reserved for larger influencers.
You may have seen influencers promoting a discount on a product, service, or other item by using a personalized URL or code. These people are likely to be affiliate marketers.
They want to encourage sales and track customers so they can be paid a certain amount per transaction.
Jenn Im imdohyi (@imjennim), shared this post.
Affiliate marketing can help you make a lot of money. The amount you make will depend on:
- The affiliate contract you have worked out
- The number of followers that you have
- The number of brands with which you are working
#greenscreen Fancy meeting you here @knixwear #periodunderwear
Pennies from Heaven – Louis Prima
Advertising on an off-site website
Another type of online marketing is off-site website advertising. This involves promoting a brand/product on a website/platform that is not the product’s homepage.
Let’s say, for example, I sell buttons and reach to you, an influencer to write a review of my product. For every lead I receive from your post, I pay you a predetermined sum.
Many of these strategies can share titles. The review above is an example off-site advertising, affiliate market, and sponsored post.
Offsite website advertising can also be done through
- Banner ads
- Sponsored posts
- Links in the sidebar of a blog
This type of advertising can be made lucrative by influencers who charge for ads placed on their sites. You can also earn a commission for sales generated by clicking on the ad.
Some influencers offer consulting services. These services can help brands increase their reach and effectiveness through off-site advertising.
Merchandising is a term that is used in retail and marketing. It is a broad term that describes activities that promote the sale and marketing of products to customers. When we refer to influencers merchandising we mean influencers who produce merchandise for their brand.
This could be Kylie Jenner’s lip kit or a photographer who sells prints.
Merchandising can be a very lucrative income stream. Particularly for those with a dedicated following.
Subscriptions, tipping, direct donation
Let’s face the facts, free stuff is the best. You can make passive income by subscriptions, tips, or donations.
What are these things exactly? How can an influencer make a living from them?
Subscriptions are the most well-known. Subscribing means that you are paying a monthly fee to access their content.
This could be anything. This could include exclusive videos and photos, as well as behind-the scenes looks at their lives and work. Incentives can be offered by influencers to encourage subscriptions. They may offer a free month for every six months you subscribe.
Patreon is a popular subscription-based service. Subscribers can be offered tiered levels by influencers. Each tier may have unique, interesting, and exclusive content.
Tipping is similar in concept to a subscription. It’s a way to show support for someone’s work. Instead of paying a monthly subscription, one can make a one-time donation.
When doing Live Streams, many influencers include their Venmo or PayPal tipping information. It might be attached to their bios, websites, or simply asked in a post.
Content creators who produce high quality work are often eligible for tipping. It’s more of a bonus than a necessity since you’ll be creating the content regardless. Your followers will appreciate it!
#greenscreen I DO NOT KNOW WHY I WAITED THIS LONG TO ADD VENMO TO MY ACCOUNT. #venmo #tiktok #bio #wtf #bestdecisionever @papaterence
Ashley – Original sound
Donations are the final option. Donations are typically made to charities or GoFundMe-type causes. Fans can also give them to influencers.
Donations are voluntary and there is no expectation of any return. Many influencers will offer perks such as shoutouts and signed merchandise as a thank-you.
We have paid $110 526 in medical bills over the past year for Friday GoFundMe puppies. Consider @Trupanion to ensure you never need to send us a GoFundMe. Click the link below for a quote. It’s best to be puppared #partner https://t.co/vUNBJ3hCxW pic.twitter.com/MZvFdM6NT2
— August 19, 2022, WeRateDogs(r), @dog_rates
What is the average salary of influencers per post?
You need to consider these things when determining how much influencers make per posting:
- What type of content or post is being created?
- What is the industry average?
- What is the influencer’s reach and follower size?
- Are they able to leverage previous campaigns that had high engagement rates?
- What should your media kit look?
To determine your pricing , you can try this . Consider what other companies in your industry or your area are charging for specific pieces of content. Use data and engagement rates from past campaigns that have been successful to help you decide what price to charge.
All of these factors can impact the price per post. It can be difficult to get averages because of all the factors.
In the next section, we will refer to the influencer size levels. We will also discuss general averages to determine potential earnings within these tiers. Take them with a grain.
Bonus Download the Influencer Marketing Strategy Template to plan your next campaign or choose the right social media influencer.
Get the free template today!
How much do Instagram influencers make?
According to eMarketer, Instagram marketing is the most influential marketing dollar-spread. It currently outranks Facebook, TikTok and Twitter.
Psst – Here’s howmake money from your YouTube channel , yourInstagram account , and yourTikTok plan
Statista reported that the global average minimum price per Instagram macro-influencer post was $165 The average maximum was $1804.
There are exceptions to this rule. Celebrities such as Cristiano Ronaldo are said to make over a million dollars per post. Obebe, a micro-influencer, claimed $1,000 for one Instagram carousel posting with two photos.
Remember that averages can be calculated using a wide variety of data. This includes influencers from all walks and industries, with varying capabilities.
General averages according toStatista :
- A nano-influencer can earn $195 per Instagram post
- A mid-tier influencer on Instagram can earn $1,221 per post
- A macro-influencer can earn $1,804 per Instagram post
Influence.co reports that micro-influencers can expect to pay $208 per post. Mega-influencers, on the other hand, can expect to pay $1,628 per Instagram post.
Influencers on Instagram are often posting Stories or sponsored feed posts. They also go Live to discuss product endorsements.
You’ll see Instagram Shopping influencers posting affiliate links and tagged products on their Instagram feed.
Instagram’s Reels bonus program is another popular way to monetize Instagram accounts. It pays creators based upon video views. Alex Ojeda reported that he earned $8,500 in one month.
Alex Ojeda shared this post
How much do TikTok influencers make?
In popularity, TikTok influencers will surpass YouTube and Facebook in 2022. It might be a good idea for you to get started on TikTok. The app is only getting stronger! This means that the answer to “How much do TikTok influencers earn?” will only get bigger over time.
Accordingthis Statista Report and thisreport
- Nano-influencers could make $181 per TikTok Video
- Macro-influencers could make $531 per TikTok Video
- Mega-influencers can earn between $1,631 to $4,370 per TikTok Video
TikTok influencers will often create sponsored videos to promote a brand. Brands can host ‘Takeovers’ which give influencers control over their accounts for a certain time. They can also monetize their account with Gifts.
TikTok Sleepfluencer (yes! it’s a thing!) Jakey Boehm has gamified Livestream Gifts. He streams himself asleep and has written a script to read the chat aloud.
Different prompts can be activated by the live chat sounds. The sound of gifts can activate music, turn on machines, and light up his bedroom as he sleeps.
You will also notice a greater interruption if you buy a larger gift.
Jakey is loved by his fans who pay a lot to wake him up. According to TikTok Live, he made $34,000 in a month. Jakey has 819.9K followers and is a macro-influencer who makes above-average videos. When we answer the question “How much do influencers make in TikTok?” with averages, Jakey is a good choice.
Get involved in the live conversation that everyone is talking about! The ORIGINAL TikTok Interactive Sleep Stream. You can control my room
Original sound – jakeyboehm Interactive Sleep
What is the average salary of influencers on Twitter?
Twitter seems to be the least profitable platform for influencers. It could be due to other apps that integrate eCommerce. It could also be related to engagement levels.
Many influencers offer package deals. Sponsored Tweets can be used to sweeten the deal.
Here’s Statista’s breakdown of Twitter influencers’ earnings per post:
- Nano-influencers can make $65
- Micro-influencers can make $125
Twitter influencer content will often include sponsored posts or brand-specific hashtags. Twitter Takeovers can also be a revenue stream.
Chrissy Tiegen might like Old Dutch Dill Pickle chips in the example below. She could also be a Twitter influencer who is very skilled at natural brand endorsements.
Very good chip alert! pic.twitter.com/vzscG6HYzR
— chrissy teigen (@chrissyteigen) August 24, 2022
How much do Facebook influencers make?
Facebook may be out of favor with younger people. Facebook is still the largest social media platform by many metrics. Influencers on Facebook still make money from things such as:
- Sponsored posts
- Brand ambassador contracts
- Affiliate marketing
- Promoting products and services via live video
Here’s Statista’s breakdown of the earnings per post for Facebook influencers:
- Nano-influencers can earn $170 per post
- A micro-influencer can earn $266 on Facebook
How to hire a social media influencer
Influencer marketing is a smart strategy for business owners and marketing managers. There are many moving parts.
You must find the right influencer for your brand and budget. You should also understand how they set their rates.
Next, you will need to determine how they fit into the marketing strategy. You should also measure the results of your campaign.
Hootsuite’s experts created an Influencer marketing guide. It’s made specifically for people like you.
It covers everything from influencer marketing tools to influencer etiquette. It also includes a list you can reach out and contact potential influencers.
Hootsuite makes influencer marketing easy. Hootsuite makes it easy to schedule posts, engage with influencers in your field, and measure the success and impact of your campaigns. Get it for free today.
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