We’re willing to bet that you’ve heard the term “Roblox” at least once in the past few decades, unless you’re Rip van Winkle or the North Pond Hermit. The social gaming platform has attracted over 52 million users daily, which is why we are intrigued. What is Roblox exactly?

Roblox is a great tool for learning. It is loved by kids . A recent earnings presentation revealed that more than half of Roblox users are younger than 13.

Even if you aren’t part of the platform’s core audience, Roblox is important for everyone.

We have the answers to all your Roblox questions, even those you were too scared to ask the teenager in the family.

Download our full Social Trends Report for a detailed analysis of the data that you need to prioritize your social strategy for 2022.

What is Roblox?

Roblox is an app that allows users create and play many different games as well as chat with other people online. It combines gaming, social networking, and social commerce. Roblox experiences, which Roblox calls the “ultimate virtual world”, are places where users can interact, create their own spaces, and even spend and earn virtual money.

Roblox games are officially called “experiences”, which can be divided into many genres. You can play games such as roleplaying, adventure, fighting and obby (obstacle course), tycoon, simulator and many more.

Adopt Me! is one of the most loved games on the app. Brookhaven RP and Adopt Me! fall under the roleplay category. These are more virtual hangouts than games. Think of Millennials as Gen Z’s Club Penguin. Other categories are more focused on agility, strategy, and skill.

Although the platform is completely free, users can make purchase within each experience. A portion of each sale (about 28c per dollar) goes back to the creator of the game. This means that brands and game developers of all ages can make money if their games are popular. This takes user-generated content to a whole other level.

Do you need proof? Jailbreak, one the most popular games on the platform, was created by Alex Balfanz, a teenager who paid for his college education entirely using his Roblox earnings. Alex Hicks, a serial game developer, earned more than $1 million per year by creating games for the platform. This was all before his 25th birthday.

Are you still unsure what Roblox does? We recommend that you give Roblox a shot if you don’t have a parent or a friend to help you. First create an account, then download the app to your phone or computer. Once you are logged in, you will have access to millions more user-generated games.

You can create your own games by downloading Roblox Studio. This “immersive creativity engine” allows users to create their games.

Still have questions? We know there is a lot to be learned!

When was Roblox first created?

Roblox was officially launched in September 2006. Many may be surprised to learn that Roblox is older then Snapchat, Discord, or even Instagram! Because the platform took longer to gain popularity.

Although Roblox was founded by Erik Cassel and David Baszucki, the platform didn’t gain much traction until around a decade later. It really gained popularity during the COVID-19 pandemic when its daily active users grew by 40%.

How many people play Roblox each day?

According to the company, Roblox is played by over 52 million people each day, an increase of 21% compared with last year.

Roblox is used by who?

Roblox was a popular choice for teens and preteens in the past. The largest and most engaged Roblox demographic were 9- to 12-year-old males.

Roblox recently reported that its users are “aging down.” Roblox sent a letter to shareholders stating that the fastest growing demographic is between 17- and 24-year-olds.

Source: Roblox

Roblox is a popular game all over the globe. Although the majority of Roblox users are from the United States and Canada, last year saw a rise in European players surpassing U.S.- and Canadian players. Today, there are almost as many users in Asia than there are in the U.S. or Canada.

Is Roblox available for free?

Roblox is available for free download. Most games on the platform can be played free of charge. Users can make purchases within the games to purchase upgrades, boosts and clothing, accessories, skins and more.

Robux, the virtual currency of the platform, is used to make in-game purchases. These can be bought with real money, won or earned during gameplay. In some games, users can also trade or sell items to other players.

Who is Roblox’s creator?

Roblox was created in 2004 by Erik Cassel and David Baszucki, two engineers who started working on the prototype. Cassel was the administrator and vice-president of engineering until his death from cancer in 2013. Baszucki is the current CEO.

What is Roblox’s most popular game?

How do you know which Roblox games are worth your time with over 40 million games? Start with the most popular Roblox games to get an idea of how millions of people interact with the app.

Adopt Me is Roblox’s most played game right now. With 24.7 million favorite games and 29.4 billion visits, Adopt Me has been a hit. Users can adopt and raise pets, decorate their virtual homes and interact with other players in the roleplay game.

Other Roblox games that are popular include Brookhaven RP, which has 21.4 billion visits; Tower of Hell, with 18.7 billion visits; and Tower of Hell with 10.1 million favorite; and Blox Fruits, with 7.1 billion visits; and 4.3 million favourites.

Source: Roblox

Is Roblox a social networking site?

Roblox is a social networking network that allows users to connect with strangers in the metaverse as well as people they are familiar with.

According to Roblox, users send around 2.5 billion chat messages each day. Users can send friend requests, send messages, and trade with others within the game.

Roblox launched Spatial Voice Chat last year. This allows users to chat with other players within the game. Users 13 years old and older can opt in to the voice chat function.

Users can communicate with others and also use the platform’s voting power to vote. You can vote for, downvote, follow, favorite, and upvote games. This helps to signal their popularity and quality to other users.

How to make Roblox games

Are you interested in creating your own video game? First, download Roblox Studio to your computer.

Next, you will need to understand the basics of Roblox’s scripting language. The app uses Lua, a coding language that is relatively easy to learn. This makes it an excellent way for young coders understand the basics of game development.

Roblox Studio has a variety of templates to help you build your online game. Explore the templates and add your own components to learn more about how video games are built.

Roblox is used by many brands

Roblox is a great platform for marketers looking to reach younger audiences.

Branded games can go viral on the platform and make big money for brands. Gucci was a big success story with a virtual version replica of its bag that sold for more than $4,000 via the app.

Virtual experiences have been created by brands such as Vans, Chipotle and Spotify, NARS, Gucci and Tommy Hilfiger, Nike and NARS. Gucci’s Gucci Town has received nearly 33 million visits while Chipotle Burrito Builder has more than 17 million.

Spotify Island is a great place to find inspiration for Roblox-branded games. Spotify Island takes users on a virtual scavenger hunting where they can meet their favorite artists and play with sound. They also get special merch.

Nikeland is another notable branded experience that has nearly 20 million users. It allows them to go on sporty quests and collect Nike gear for their avatars.

Source: Roblox

Is Roblox safe to use with children?

Roblox might be a safe place for your child if you are a parent. The app is susceptible to bullying and scams, as with all social media platforms. Roblox has been criticised for failing to adequately protect children from abuse and harassment.

Roblox claims it can automatically filter out inappropriate chat content, but parents should be cautious and educate their children about online safety before they allow them to sign up for Roblox accounts.

You can limit chat, in-app purchases, and access to certain games as a parent. You can also set a monthly spending limit and enable notifications to let you know when your child spends money on the app.

Log into Roblox and navigate to settings to view a list of parental controls. You’ll find a section for parental controls that allows you to add a Parent Pin. Users can’t make any changes to settings if the Parent PIN has been enabled.

Roblox: The TL;DR

Are you short on time? You’re short on time? These experiences allow users to play games, interact with others, and earn Robux, a virtual currency.

Hootsuite makes it easy to manage your social media presence. Hootsuite gives you one dashboard that allows you to publish, schedule, measure and engage your audience. Get it today for free.

Get Started

Hootsuite is the all-in-one social networking toolkit that makes it easier. Keep up with the latest developments, grow and outperform your competition.

No-risk 30-Day Trial

What is Roblox? The post Everything You Need To Know About the Social Gaming Platform appeared originally on Social Media Marketing & Management Dashboard.