TikTok Stories: How to Take Advantage of Super-Short Videos

At this point, almost any smartphone app will include bite-sized stories. (Sometimes we’re surprised that we don’t get updates about friends’ nights out on the town when opening the calculator app. It should not surprise that TikTok Stories is now a reality.

TikTok, following the lead of Instagram, Snapchat and Facebook, is the latest app to follow the trend. Business is both good for your business and good for you. Let’s not confuse ourselves further.

What are TikTok Stories? How do they work?

TikTok Stories short video clips expire after 24 hours. They are similar to Instagram Stories but have a 15 second maximum (Instagram’s 16-second limit has been updated to 60 seconds).

Each Story will be published in sequence. If you need more time to convey your message, you can create a series of shorter clips.

@keenyakelly

MAJOR TIKTOK STORIES UPDATE

Monkeys Spinning Monkeys Kevin MacLeod and Kevin The Monkey

Despite the fact that they look similar to Stories on other platforms some features set TikTok Stories apart.

TikTok allows you to post Stories. The Story icon is a blue Story icon that links to the Story. All of your relevant content is in one place.

Better still (well, unless there’s a troll problem), TikTok stories include the comment section embedded within the post. TikTok is a public platform that allows viewers to respond to stories privately.

@tabithaswatosh

Are there any TikTok stories? ?

Elevator Music – Bohoman

Although TikTok Stories has been available for just over a decade, the feature has not been officially made available to all users. Don’t worry if they aren’t available yet.

How to Make a Story on TikTok

Posting TikTok Stories is easy if you have one. Follow these steps:

Step 1 – Make a regular TikTok.

Tap the plus icon in the bottom menu bar to start creating content. You can record video, take photos, or upload content from your camera roll.

Step 2 – Customize your content.

TikTok’s extensive library of tools includes sounds, effects stickers filters, and all other useful tools.

Step 3: Push your post.

When you are happy with your content, and you are ready to post, there are two options: Next which will create a regular TikTok posting, or To Story which will post to your story.

There’s an easier way. Click the blue plus sign next to your profile picture on TikTok.

Boom! You’re immediately in the Create Story section.

Once your story is live, it will be displayed on the For You or Following pages. A blue circle will appear around your profile picture once you have posted a story. To view your story, curious followers can tap on the ring.

Now that you know what to do on TikTok to add a Story, let’s dive into why.

Why TikTok Stories is so important

Two main reasons why TikTok Stories will increase your TikTok views are:

1. You and your brand will likely make a positive impact by adopting any new feature in this popular app.
2. Stories are a success on almost all other apps.

There are many other reasons why TikTok Stories is a good fit for your brand. Here are some:

@managedbyskye

Have you tried it yet? #tiktokstories #newtiktokfeature #tiktokfeatures #newtiktokupdate

social media coach

Keep ahead of the curve

Although they’ve been around for more than a year in some form, TikTok Stories is just getting started. Although they may not be the most well-known feature on the platform, they are a great way to showcase your brand. Social platforms encourage you to use their new features and will often reward you with more reach.

You’re also the first person in your area to master TikTok Stories.

Check out what works

Social media experts often use sponsored content to test and refine their content before deciding on a permanent post or campaign. You don’t have to spend money to compare two posts . Instead, you can use Stories as your testing ground .

You can try one campaign and then you can try the other on a new day at the same time. You can use TikTok’s metrics to determine which story has more reach.

@chooseyoursocial

#tiktokstories #tiktokgrowthtips #tiktoknewfeature

Pharrell Williams – Just a Cloud Away

Explore new ways to influence

Brands and influencers will also find new opportunities with TikTok Stories. There are many ways to monetize this feature.

A brand could hire an influential to manage their Stories for the day. Or, an influencer could charge a brand less to promote their product on Stories if they don’t want to spend the big bucks for a mainfeed post.

You can keep it short

You don’t have to be an industry analyst in order to understand that audiences want shorter bursts of content in greater quantities. Stories are the perfect place for this. You don’t need to worry about timing and you don’t need to go on forever. Stories are a great way to give your audience a quick boost of content that keeps them coming back for more.

@baderalsafar

My first TikTok story #baderalsafar #stories#tiktokstories#foryou #fyp#foryoupage

Original sound – Bader al Safar

Lower stakes/higher returns

TikTok is accessible to everyone. However, the app’s rapid popularity has led to a steady increase in the production of branded posts. This is a good thing. However, it can also mean more time for brands.

Stories on any social platform should be of lower effort content and content that will not expire. This means that you can post more content on TikTok Stories without worrying about whether it will harm your algorithm.

TikTok Stories FAQ

Here are some answers to frequently asked questions about TikTok Stories.

How long are TikTok Stories?

TikTok Stories are limited to 15 second. However, you can post multiple stories at once. It is important to find the right balance for your audience. We recommend that you test a maximum of four stories or 60 seconds of content if you are just starting.

Who viewed your TikTok Stories and

Good news for Instagram lurkers: TikTok stories do not offer a complete list of viewers, unlike Instagram. However, TikTok Stories includes a public comment section and the ability to like or stitch stories. There are many ways to interact.

How long does TikTok Stories last?

TikTok Stories are removed from your public-facing feed after 24 hour. You will still be able to access an archive where you can view your old stories and dig into their stats.

@brookeyoursocialbestie

TikTok stories expire after 24 hours but the story archive lives on Here’s how to see your story archive + final view counts on those clips #tiktoktips #TikTokstories #tiktoktrends #tiktokgrowthtips #tiktokcontentcreator @brookeyoursocialbestie @brookeyoursocialbestie

Roxanne – Instrumental – Califa Azul

Can you delete TikTok Stories?

It’s easy to delete your TikTok Story. If you don’t want to wait for your Story to disappear for 24 hours, you can view your Story by tapping the three dots in the bottom right corner of the screen. To delete your Story, simply tap the Delete button.

Why can’t my TikTok tell stories?

TikTok Stories rollout has been slow and long. You might not have TikTok Stories yet. The feature is also quite hidden so you might not have noticed it. Check your TikTok app for updates. Next, go to your profile to look for a plus sign near your profile picture. You have Stories if it is there.

Who sees TikTok Stories?

Followers will see your TikTok Stories on the For You Page and on your standard feed. Stories are distinguished by a blue story icon. If you have an active TikTok story, your profile picture will be highlighted with a blue clickable ring.

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