What is the best ecommerce platform for 2023?

The answer to many life questions depends on who you ask. We did the research! Our list of top four ecommerce platforms that businesses can use in 2023 has been compiled.

We’ll show you the pros and cons of each platform, and help you choose the one that suits you best. This article also includes a list of frequently asked questions. You will be able to choose the right platform for your online store.

We can help you, no matter if you’re just starting or looking to change platforms. Find out which ecommerce platform works best for you by reading on.

Bonus: Get our Social Commerce 101 guide to learn how to sell more products through social media. You can delight your customers and increase conversion rates.

The best ecommerce platforms to sell in 2023

There are many ecommerce platforms available, so choosing the right one can be difficult. It could be the key to your ecommerce store’s success. Don’t worry! These are our top picks for 2023, in no particular order.

1. Squarespace

Squarespace makes it easy to create an online shop with everything you need within minutes. The selection of ecommerce templates available is a great resource for beginners.

Source: Squarespace

What it’s great for: Beautiful templates for ecommerce stores and drag and drops design.

Start price: 14-day free trial with new sites. Squarespace’s Business Package starts at $23/month. Squarespace’s Personal Package at $16/month doesn’t include ecommerce integration.

Pros – Access marketing, inventory, social sales, SEO, and other analytics features. Sleek templates. Drag and drop website builder.

Cons:Less features than competitors. Transaction rates of 3% (at the beginning Business package).

2. Shopify

Shopify is an ecommerce platform that is powerful and user-friendly. It provides a solid foundation that will allow you to start selling online immediately.

Source: Shopify

It’s best for: Ecommerce-specific companies of any size, creators and businesses selling directly through Instagram or TikTok.

Start price: You can either get Basic Shopify for $29/month or a 14-day free trial.

Pros:Shopify can handle almost all ecommerce-related tasks. They can help with everything, from marketing tools and payments to secure checkout and shipping. Shopify makes it easy to sell. Shopify can be integrated with many other platforms, websites, or online marketplaces. Shopify is a multi-channel ecommerce platform that is highly regarded.

Bonus tip – Shopify users can integrate a chatbot from Heyday by Hootsuite to sell their products. Chatbots can help you save time and increase sales by answering customer questions, offering customer support, and recommending products.

Cons – Add-ons may increase in cost. Blog post features are limited without the use of app add-ons. Checkout is not customizable.

3. WooCommerce

WooCommerce is a WordPress plugin which can turn your WordPress site into an online store. It’s the best free platform for ecommerce.

Source: WooCommerce

What it’s good for:Building an online store that is customizable and flexible.

Start price:Free However, you should be aware of hidden costs.

The pros: You have access to all of WordPress’s powerful integrations and plugins. It’s flexible and easy to use. It’s free.

Cons Virtually no customer service. Additional charges such as domain hosting and plugins.

4. BigCommerce

BigCommerce is an online SaaS provider for ecommerce.

Source: BigCommerce

It’s best for: Ecommerce shops with large inventories.

Start price: Free 15-day trial, then $29.95/month

Pros Unlimited number of products. There are no transaction charges. It offers many features. Although many themes are simple, they can be expensive.

Cons: Poor loading speeds. You’ll pay more if your store has a higher volume of sales. There are no 1-Click Selling features.

How to choose the right ecommerce platform for you

There are many factors to consider when selecting an ecommerce platform. The best ecommerce platforms provide everything you need to run your company. Start by defining your business’s needs and objectives to determine the best platform.

Are you selling on Etsy? Do you need to connect to another store? Do you want a blog for your business? Are you interested in having a Shopify chatbot assist customers with their inquiries?

Once you have identified your must-have features you can begin narrowing down your options. These are some ideas to help you decide what ecommerce features you require from an online platform.

Do you own a brick-and mortar location?

If you have a brick and mortar location, you will want to ensure that your ecommerce store is consistent with the physical store. To create a great customer experience, you may need a website that is more customizable.

Take into account the size of your inventory

It is important to choose a platform capable of handling large quantities of products if you plan on selling them. A platform that can manage complex product categorizations and stock management will be necessary for large inventories.

Dropshipping is something you are considering?

Dropshipping is when you receive customer orders and don’t have your own stock. You outsource order fulfillment, shipping, and other services to a third party. Dropshipping is a way to make your business more profitable. Shopify is a good platform to use for dropshipping.

What type of products or services do you offer?

A platform that supports file downloads is essential if you are selling digital products. A platform that integrates with shipping services is necessary if you are selling physical products. A platform that integrates scheduling is essential if you sell services that require appointments.

Also, you need to consider how many products you will be selling. If you have a large number of products, an ecommerce platform or web hosting that can handle them, such as BigCommerce, may be a good choice. A platform like Squarespace or Shopify will work well for you if you have a smaller product.

Design and features for custom websites

You will also need to decide how much control you want over the appearance and feel of your store. You will need a platform with many customization options if you want total control.

Site builders are available for an additional charge if you don’t want it built yourself.


Are your profits dependent on being found in SERPs?

You might want to consider a platform with robust SEO features. WooCommerce allows you to download SEO plugins such as YOAST, which will help you improve your SEO game. This, along with other optimization plugins, makes it one of the most popular ecommerce platforms for SEO. BigCommerce is also known for its SEO capabilities.

What is your budget?

Price is another important factor. Tiered monthly pricing is a common feature on most platforms. Often, the higher your monthly cost, the lower your transaction fees. Before you commit to a plan, make sure to calculate them. Some platforms are free, but others have additional fees such as domain costs or the cost of plugins and add-ons. Compare pricing plans to determine the best value for you business.

FAQs about Ecommerce platforms

Are you still unsure? We have the answers. Here are some frequently asked questions about ecommerce platforms.

What is the biggest ecommerce platform?

Amazon is the world’s largest ecommerce platform by traffic. WooCommerce has the largest market share among ecommerce software platforms.

Statista claims that WooCommerce is the most popular ecommerce platform worldwide, accounting for 37% of the global market. Squarespace Online Stores came in second, followed by Woo Themes with 15% and 14% respectively.

What is the best ecommerce platform to help startups?

Shopify, WooCommerce, and Squarespace are great ecommerce platforms that startups can use.

You shouldn’t be asking which ecommerce platform works best for startups. Instead, ask yourself which ecommerce platform works best for my startup. If you sell online courses, you would probably choose a different platform from a startup selling vintage clothing.

What are the most-respected ecommerce platforms?

WooCommerce and Squarespace are the most popular ecommerce platforms. They have the largest market share. However, this is a broad generalization. These platforms have the largest market share. However, it might be worth your time to discover which ecommerce platform is the most popular among your peers.

It is a good idea to do some research before you start. Ask others in your industry if they have an ecommerce store. You can also search for reviews sites that are relevant to your industry. Reddit often provides honest information about selling products online.

What is the best ecommerce platform to help small businesses?

The type of small business you have will determine which ecommerce platform is best for you. Many small business owners prefer ecommerce platforms that are simple to use. These platforms are usually hosted solutions rather than open-source.

Squarespace and Shopify are two examples of hosted solutions. They are typically less complicated than open-source solutions such as WooCommerce and require less work upfront. In our humble opinion, WooCommerce is the best open-source ecommerce platform. Each ecommerce solution offers its own benefits for small businesses.

Squarespace’s ecommerce templates make it easy for small businesses to go online. Shopify’s ease of integration with other platforms makes it a popular choice. WooCommerce’s SEO capabilities make the product attractive to small businesses looking to get noticed on SERPs.

What is the best ecommerce platform to use for Instagram?

Shopify is the best ecommerce platform to sell on Instagram. Easy integration with Shopify apps is possible. Apps that assist with shipping, abandoned cart recovery and customer support are available.

Every ecommerce platform worth its salt allows you to link to your social media accounts. Shopify is unique because it allows customers to engage in social shopping on Instagram (and TikTok) directly. Heyday, an ai chatbot that can be used to communicate with customers, is one example of how apps like Shopify can help.

Here are some tips to maximize your Instagram ecommerce strategy.

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