Are you relying on social media algorithms (a.k.a.. Posting and hoping for the best

You might be missing potential customers and followers if this is the case. Social SEO allows your content to be seen by people who are actively looking for companies similar to yours or products and services that you offer.

Continue reading to learn more about social SEO, its importance, and how it can help your business grow on social media.

Bonus Download a free social media strategy to quickly and easily plan your strategy. It can also be used to track results and to present the plan to your boss and colleagues, as well as to clients.

Name, handle, bio, and location, if applicable.

  • Use keywords and hashtags within the caption. Using comments to hide hashtags is not an effective strategy. Your content will be found on keyword search pages if you include keywords in the caption.
  • Add alt-text. Alt-text’s main purpose is to make visual content easier to find. It also helps Instagram to understand what your content is, so it can serve it up in response to relevant searches.
  • Tag your place. Your content will appear on the new Instagram Maps. This can also be used to search for local businesses.

    • Check out our complete blog post on Instagram SEO for more information.

    Use hashtags to improve TikTok SEO

    YouTube Studio

  • Make how-to videos. Search is the most popular way to view how-to videos. Other types of videos like playlists, suggested videos, and home pages get most of their views.
  • Tags don’t matter. YouTube claims that tags are not a major factor in search. They are mostly used to correct common misspellings like DIY vs. DYI.

    • Page title and vanity URL, About section and description.

  • Add your business name to your profile. This will allow you to include your page in local searches.
  • Add location pages to different locations. To increase your chances of being found in local searches, add a page for each of your brick-and-mortar locations.
  • Use relevant keywords in your posts. Use natural-sounding language to include the most relevant keyword within each photo caption and post.

    • bio.

  • Use hashtags and keywords in your posts. There are only a few characters available so choose keywords carefully. To ensure that your post remains valuable to readers, you should incorporate them naturally into the post.
  • Add alt-text. Add alt-text to images. When creating a tweet, click Add description below the image.

    • When setting up your account structure, use your primary keywords to guide you through the boards you create. Name them accordingly

  • Your Pin titles should contain long-tail keywords. You can create pins around long-tail keywords like “How to build DIY bookcase” instead of “DIY Bookcase” and “Build a DIY Bookcase”.
  • Use keywords in your description. Make the description sound more informative than a list of keywords. Remember that you want people to click the pin. They won’t if the description is too boring. Include relevant keywords in a natural, consistent way that aligns with your Pin title.
  • Visual search can be used with high-quality images. Pinterest Lens allows users search with their camera instead of their keyboard. These searches are not missed if you use relevant, high-quality images.

    • Page’s tagline, and About section.

  • Create long-form content using relevant keywords. LinkedIn articles allow you to create valuable content around key keyword clusters.
  • Don’t go overboard. Linkedin automatically sorts content as spam, high-quality, or low-quality. Don’t stuff your post with keywords and hashtags. You never know where it might end up. It won’t be at the top of search results. Use keywords naturally, not stuffing, and only include relevant hashtags.

    • You can use algorithms to get your content into peoples’ feeds. People are now actively searching for the content they desire, rather than simply scrolling through the content.

    The focus on discoverability is not new. Social SEO is simply a shift in how people discover your content. You want people to search for information on social media platforms and find your content.

    algorithms. Growth is possible with new eyes.

    A new searchable map feature was launched to allow users to locate popular locations via the app. Instagram is now directly competing against Google Maps for the top search provider for local business results.

    Julia Moon, a teenage writer, wrote this piece for Slate

    “I use Google products regularly. They are used for the most basic tasks, such as checking spelling, finding a quick fact or finding directions. Google is not the best tool for me if I need to find a restaurant, a cool pop-up or an activity that my friends would enjoy.

    Bonus Download a free social media strategy to quickly and easily plan your strategy. It can also be used to track results and to present the plan to your boss and colleagues, as well as to clients.

    Get the template now!

    Snap Maps is her local search map of preference.

    Ja’Kobi Moore, a high school student, told The New York Times she used TikTok to search for how to request a letter of recommendation from a teacher when applying to public schools.

    No matter what product your business sells or the service you offer, there is a potential customer base that won’t find you using traditional search engines. Social SEO is the key to connecting with this audience.

    Word cloud in Hoootsuite Insights powered by Brandwatch


    Source: Word cloud powered by Brandwatch

    These are some great tools to get you started:

    • Google Analytics : This tool will show you which keywords are driving traffic to your site. Although you can’t expect the exact same keywords to work for your social media content, they are a good place where you can start.
    • Hootsuite Insights powered By Brandwatch –This tool allows you to use the word cloud feature to see which words are most commonly used in relation with your brand or industry. These are great starting points for you to test.
    • SEM Rush Keyword Magic tool :Input a keyword that is related to your content, and this tool will generate additional keyword and key phrase suggestions.
    • Google Trends: Enter your search term to see a graph of interest by time and region. You’ll also be able to get suggestions for related topics. To access YouTube data, change the dropdown menu to YouTube search.
    • Hootsuite : Create social listening streams in Hootsuite, and be on the lookout for common language in discussions about your product, brand, or niche.
    • Search bar for each social network: Start typing a keyword phrase to see the suggested autocompletions.


    Source: Searching for keyword inspiration with TikTok search

    Basic audience research.

    YouTube functions the most like a search engine in terms of SEO functionality. YouTube is a Google product, so it’s not surprising that this is the case.

    YouTube wins again when it comes to social SEO.

    It all depends. Twitter and Google have a partnership which allows tweets to be prominently displayed in search results. Pinterest ranks highly for visually-rich content. LinkedIn Pages are often found in business searches. Facebook Pages rank particularly well for local businesses. Google is also working to improve its ability to index, serve and deliver TikTok video results and Instagram video results.


    Source YouTube videos in Google search results

    Social algorithms are about serving content to people who are scrolling or passively browsing a social media feed, such as the TikTok for You page. SEO, on the contrary, focuses on making sure that your content is visible when people actively search.


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    Social SEO: How to Help People Find you on Social Media appeared first at Social Media Marketing & Management Dashboard.

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