Twitter giveaways and contests are a fun way to increase engagement. They are easy to set up and run, and can help gather valuable information about your audience.

The best part is that running a Twitter contest does not have to be difficult or time-consuming. The simpler the better!

Continue reading to learn how to run contests on Twitter. This guide includes nine great contest ideas that will help you jumpstart your next promotion.

Bonus Get the 30-day free plan to grow your Twitter followers fast, A daily workbook that will help establish a Twitter marketing strategy and track your growth so you can show your boss results after a month.

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There are 206 million active users each day worldwide. Your contest can reach a large number of people. A clear and simple brand message is key to creating buzz.

Before you launch your contest, make sure to review Twitter’s guidelines regarding promotions. To discourage spam, we recommend that you establish clear rules for Twitter contests. These rules prohibit users from entering multiple contests in one day or using multiple accounts.

Hootsuite will help you analyze the numbers. You can even create custom reports that show the impact on your brand’s bottom line and brand. This data can be used to help you design your next giveaway or contest on Twitter.

As we celebrate the launch of the Mariners Rewards Program, @Fred_Meyer gift cards will be available! Earn points while you shop and cash them out for tickets, merchandise, and more.

Seattle Mariners (@Mariners), August 20, 2022

#GIVEAWAY: 4 winners will be awarded the FULL ColourPop Collection inspired High School Musical, and 1 winner will receive the collection with a Pebble Grain Zip-Pod Backpack from @dooneyandbourke

HOW TO ENTER

Follow @colourpopco & @dooneyandbourke

Like and RT

Reply w/ pic.twitter.com/FASwTYueNZ

ColourPop Cosmetics (@ColourPopCo), August 19, 2022

Weekend two of @Coachella passes. These are the steps to win:

1. Follow @Lays

2. Reply telling us why you want to join @Lays in the desert & use #Entry in your response.https://t.co/KJrvF4AxIV pic.twitter.com/ipT42gTJiV

— LAY’S (@LAYS), April 9, 2022

@yeticoolers & @PerfectgameUSA

3. Tag your toughest teammate pic.twitter.com/7eJ0czndR1

— Perfect Game USA (@PerfectGameUSA), February 11, 2022

@warnerbrosca will give away 8 prize packs of Cineplex tickets for #TheBatman! Also, you could win The Batman PUMA hoodies! pic.twitter.com/FSv1q2ezEU

— GameStop Canada (@GameStopCanada), February 14, 2022

@Twins just scored their first homer!

Who is the winner of a whole season’s worth beer? It could be you! Tweet @BudweiserUSA using #HitTheBuds and #Sweepstakes pic.twitter.com/qZe1POgxj8

— Budweiser (@budweiserusa) August 20, 2022

User-generated content (UGC) UGC is original, brand-specific content that customers create. UGC can include photos, videos, testimonials, reviews, and other content.

https://t.co/EDs99X75oY pic.twitter.com/UqFmktL4SR

Menchie’s Yogurt (@MyMenchies), August 2, 2022

To register voters, HeadCount and Ben & Jerry’s have teamed up with The Late Show with Stephen Colbert. The following elements are part of their campaign:

  • A unique hashtag
  • Ben & Jerry’s brands partner
  • Stephen Colbert and an Influencer/Celebrity Partnership
  • HeadCount.org directs traffic to HeadCount.org so that you can engage elsewhere to enter.

First, Twitter’s Guidelines for Promotions.

Twitter’s guidelines are designed to discourage spam. Contest rules should discourage users creating multiple accounts to enter contests. Remember that Twitter’s rules about safety, privacy, authenticity and confidentiality apply at all times.

When it comes to federal and local laws, make sure you are covered. Giveaways that contain alcohol must be restricted in age to protect minors. After you have chosen your giveaway format, make sure to research any laws that may be applicable.


Hootsuite allows you to manage your Twitter account and other social media channels. Hootsuite allows you to schedule posts, run contests, share videos and monitor your efforts all from one dashboard. Get it today for free!

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The post How to Run a Great Twitter Contest [Ideas and Examples] appeared first at Social Media Marketing & Management Dashboard.