Twitter is known for its endless political discourse and old memes. Yes, it can be true sometimes. It’s still a valuable platform for your brand. This is especially true if you are interested in risky brand comebacks.
Twitter’s snarky brand is starting to feel a bit tired these days. There’s still time to make waves online with the right presence. It’s not just Twitter. TikTok and Instagram offer plenty of room to express your social personality.
Are you ready to learn from the experts? Let’s take a look at some social risk-takers who have inspired brands to make comebacks.
Bonus Get the step-by-step guide that will give you pro tips on growing your social media presence.
@HeinzUK Beanz on bix breakfast with a twist #ItHasToBeHeinz #HaveYouHadYourWeetabix pic.twitter.com/R0xq4Plbd0
— Weetabix (@weetabix), February 9, 2021
The British breakfast barons from Weetabix won a major victory by becoming the laughing stock of Twitter. Their bizarrely off-putting food pic became a huge global trending topic. (We hope it wasn’t intentional, but it doesn’t really matter.)
Although it was mocked by less senior brand managers, they may have deleted the tweet. Weetabix prevailed by sticking with the course and even joining in the banterfest.
Keep up Kellogg’s, milk is sooo 2020.
— Weetabix (@weetabix), February 9, 2021
February 9, 2021
Everyone, from British Rail to an official Beatles museum mocked the post. Moonpig, a gift company, put beans on their own greeting cards. Nando’s and KFC, two of the competitors in chicken sales, engaged in friendly banter in the responses. Pfizer even joined the fray.
Weetabix made it a huge success for brand Twitter. However, some parties shouldn’t have been there. For example, the official Israel account’s response wasn’t very well received.
August 14, 2022
This is because people could be rude. If you decide to go this route, make sure to double-check your prompt. Also, make sure your prompt is relevant to your brand. It could backfire if your tweet is filled with desperation.
#WordOfTheYear.https://t.co/i7QlIv15M3
Merriam-Webster (@MerriamWebster), November 29, 2021
The brand chose “vaccine” to broach a hot-button subject without fearing backlash. Merriam-Webster started the real conversation in the tweets.
https://t.co/8enSa8mAB7 pic.twitter.com/He4ns7M4Bm
— SKITTLES (@Skittles), April 5, 2022
It paid off. In 2022, Skittles won Twitter’s best brand bracket:
They were able to rally for the rainbow and last year’s runner up can claim their crown.
Congratulations @Skittles on being our #BestOfTweets Brand Bracket Champion ’22!
pic.twitter.com/RamCOWRZxN
— Twitter Marketing (@TwitterMktg), April 5, 2022
https://t.co/s3c6bp9ZhL pic.twitter.com/xQ99z5WpKg
— Xbox (@Xbox) June 8, 2022
It was not rude or overtly attention-grabbing. It was a loud enough clapback to merit daps for Xbox and lots of attention for their new controller.
We were not asked to answer, but we are.
— Xbox (@Xbox) June 8, 2022
pic.twitter.com/lZW0yvseBk
Andor Premieres Sept 21 on Disney+ (@starwars) May 31, 2022
They were met with toxic discourse after announcing that Moses Ingram, The Queen’s Gambit star, had been cast as Obi-Wan Kenobi. Their response is especially compelling. It addresses racist trolling without promoting their hateful rhetoric.
Star Wars galaxy has more than 20,000,000 sentient species. Don’t be racist.
Andor Premieres Sept 21 on Disney+ (@starwars) May 31, 2022
@aanasmira “gloss-ee-yay!”
— Glossier (@glossier) March 11, 2018
They have created a friendly, welcoming online space that is truly unique. Glossier’s brand comebacks feature a friendly tone and lots of emojis. They are in tune with Glossier’s mission and provide excellent customer service.
This candle was only available for a short time. We’ll be bringing it back later in the year. Stay tuned
— Glossier (@glossier) August 12, 2022
@tellmemore.agency
@ramblingsanchez was able to bring together every social media manager 
#brandsontiktok
Original sound – tellmemore.agency
@nerf
We’ll just be lurking in the comments and eating popcorn 
. #Nerf
Funk Hip Hop Music (814197) – Pavel
Yes, there were a few brands that tried their hand at the comments. The rest of the feed is full people shaming the video for being… well, tryhard.
These brand comebacks will inspire you. Hootsuite allows you to monitor all relevant conversations, engage your audience, and even have a little fun with it. Get it for free today.
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The post How to Nail the Art of the Brand Return on Social Media appeared first at Social Media Marketing & Management Dashboard.
