Creators are finding that TikTok playlists increase engagement on the app.
TikTok’s playlist feature was released in 2021. It’s been an amazing way to categorize your videos and show them off.
It comes with a catch, as with all great things. TikTok playlists can only be created by certain creators.
This article will show you how to create a playlist on TikTok if you are one of the fortunate few.
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Source: jera.bean on TikTok
TikTok playlists can be compared to IGTV series. TikTok playlists are easy to use if you are familiar with IGTV series.
recipe for going viral, after all.
TikTok playlists make it even easier for people to view your videos. You can also ‘binge’ on your feed with playlists. A playlist can be used to create a new playlist if you like a particular video.
TikTok playlists have many benefits for creators of episodic or series content.
A TikTok series sounds exactly like it does — a series of videos that are meant to be viewed one after the other. They will often have a guiding narrative.
TikTok series can feel like a mini-television, with new episodes appearing every few weeks so that viewers are always looking forward to the next. Your series can be kept interesting by using a cliffhanger approach.
TikTok playlists allow viewers to quickly find the next episode of a series. This is especially useful if they found it via their For You page. It could be hidden under other content if someone watches a FYP video and then goes to your page to view the next episode.
Bonus: Get a TikTok Growth Report free of charge from Tiffy Chen, the famous TikTok creator. This report shows you how to get 1.6 million followers using only 3 studio lights.
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TikTok series offers many benefits, including:
- Your page is being actively viewed by viewers who are looking forward to the next episode
- These are easy wins for creating content that resonates.
Brands could use playlists for product explanations and tutorials. Brands can ensure that people are viewing the tutorials in the correct order by using playlists. People will find and be able to access the how-to videos easily if you have them posted in a TikTok playlist.
These are some other easy wins in TikTok content.
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The post How to Make a Playlist in TikTok to Get 10x Views appeared first at Social Media Marketing & Management Dashboard.