Even if you have only seen a handful of posts on Instagram and TikTok you will likely have heard the phrase “link in bio”. It appears everywhere, from product posts from your favorite brand to the most recent snap from the #CottageCore account.

But what does “link in bio” actually mean? Why is it so popular? Do you want to get in on the action? Let’s find the answer!

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What does “link to bio” mean?

“Link in bio” refers the URL that is included in most social media profiles’ bio section. In posts, creators on Instagram or TikTok use this phrase to inform their audience that they can click the URL in their bio.

Most creators use their Instagram or TikTok bio link for viewers to go to one of six things

  • Their website
  • They also have other social media profiles
  • A blog
  • A product page
  • An online shop

… or all of the preceding (more later).

Anyone can add a link in their Instagram bio, and any Business account holder may add one to their TikTok. Creators can draw attention to the link once it is there by mentioning it within the content they post.

There are rumors that linking in bio in Instagram posts can reduce reach and engagement. We conducted an experiment to verify this theory. Spoiler alert: “Link in bio” actually increased engagement and reach. But you can watch this video for more details:

One of the best ways Instagram and TikTok creators send people off-platform is to use a link in your bio. Links in Instagram Stories were once only available to accounts with over 10,000 followers. But now they are open to everyone.

Where can I find the Instagram link for my bio?

You’ll find the link in bio in the description at the top of an Instagram user’s profile. It is located below other important information such as the number of followers and posts.

The link to Instagram in your bio is not restricted to business accounts. Even if you have a personal account you can add an Instagram link to your profile.

Venture North, a tourism promotion organization in north Scotland, uses its bio link to direct its audience towards its website.

Where can I find the TikTok link?

Just like the Instagram bio link, the TikTok bio link appears at the top of a creator’s profile page.

How to add a link to your Instagram bio

How do you add a link in your Instagram bio? It’s easy — only three steps.

1. Click Edit profile to the top of your profile page

2. In the Website box, enter your target URL (the link that you wish to promote).

3. Scroll to the bottom of this page and click Submit

You can now add a link to your Instagram bio.

Quick tip: If the link doesn’t appear when you go back to your profile, it is likely that you forgot to hit the Submit option before you go.

How to add a link to your TikTok Bio

Similar steps can be found on TikTok. To add a link in their bio, most users require a Business account.

If you have a TikTok Creator account but don’t have the link in your bio, you will need to first switch to a business account. For step-by-step instructions, check out our TikTok for Business Guide. Then, come back here!

Once you have switched to a Business account you can add a clickable link in your TikTok bio.

1. Click Edit profile

2. Click Add your website

3. Enter the URL that you would like to be featured on your profile

4. Click Save

Congratulations! You now have a TikTok link!

How to add multiple hyperlinks to your bio

You can only have one link with the bio link feature of both Instagram and TikTok. These links can only be posted on Instagram and TikTok, so you need to be creative to maximize your one chance.

Most creators will use a landing page to turn one link into several links.

A landing page can include all the links you wish to highlight. All you need to do is link to the landing page in your Instagram and TikTok bios.

Does that sound complicated? It is not. There are many tools that can help you create multi-link landing pages.

Link in bio tools

Linktree allows you to create a landing page for your bio link with Linktree

Linktree is a free tool which allows you to create simple multi-link landing pages from basic templates. It’s very easy to set it up.

The free version includes templates with some customization options, as well as access to a simple statistics interface that allows you to see how your page is performing.

You can access more customization tools by paying $6 per month to become Pro. Pro accounts can remove Linktree’s logo from their landing pages and have access to better analytics and customization options such as Linktree’s social media retargeting.

Hootsuite allows you to create a one-click bio

Hootsuite can be used to manage your social media. You can create a link tree right from your dashboard with oneclick.bio

Oneclick.bio allows you to create simple link in bio landing pages using text-filled buttons, similar to those offered by Linktree. You can also add social media buttons and an image gallery.

The images feature allows you to quickly recreate posts from your Instagram and TikTok accounts using one click.bio. These images can contain clickable links, which is a big difference to your posts on-platform.

This simple tool allows anyone to navigate to your landing page via their Instagram or TikTok bio and access a clickable version.

Learn how to create a landing page using one-click.bio here.

Unbounce allows you to create a landing page

If you have more time and would like a customized link in your bio landing page, you could use a landing page creator such as Unbounce.

You can easily create a fully-branded landing page with Unbounce that matches your Instagram or TikTok account. You can create a landing page using either a drag-and-drop builder, or a super-smart Ai to do the job.

5 tips for driving more traffic to your website

Highlight your most important links

Distracting people from the important things is not what you want. Don’t be tempted to include every link on your landing page.

These are some of the good things you can highlight on your link-in bio landing page:

  • Your website’s home page
  • The most popular or recent piece of content
  • Information about a promotion, sale, or giveaway
  • Links to other social media accounts
  • Your online storefront and top product page
  • The best lead magnet

Match your links with your goals

The purpose of the landing page’s link in bio page will determine which links you include.

You might not want to use other social media accounts links to build your email database. Instead, put your lead magnet or sign up for your list front and center.

If you use Instagram or TikTok for sales purposes, you will want to be focused on your online storefront and any recent sale or giveaway.

Value, not hard selling

If someone clicks your link in their bio on Instagram or TikTok they are looking for specific content. Instead of trying to sell them, make sure your landing page meets their expectations.

Instead, you should focus on providing value. You could, for example:

  • Offer special deals or discounts to people who purchase via your landing page
  • Link to your most-read and most useful piece
  • Include a brief introduction about yourself or your brand

Keep your link in bio link short

Instagram and TikTok both display your full URL in the bio. You want it to be short and concise.

You can customize your URL with some link in bio tools. If you can do it then you should!

This space can be used to mention your brand and include a call-to-action. You could use this space to mention your brand name and include a call to action.





Customized links are more impactful, easier to remember, and more likely to get clicks. They also look less spammy.

Don’t worry if your tool doesn’t automatically create a shorter URL. To create super-snappy links, you can use ow.ly, a URL shortening tool accessible from the Hootsuite dashboard.

Use emojis for highlighting your ‘link to bio’ callout

You’ll want to drive more traffic to your profile once you have a great link in bio landing page. You can use emojis as a way to draw attention to the link in your bio CTA.

However, you don’t need to go overboard. A few well-placed Emojis can help you highlight your CTA.

Hootsuite can help you drive traffic to your website via Instagram and TikTok. You can manage all your social media profiles from one dashboard. You can schedule and publish posts, engage followers, monitor relevant conversations and analyze results.

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The post How to Drive Traffic Using a link in Bio [Instagram+ TikTok] was first published on Social Media Marketing & Management Dashboard.