Using Social Media for Education
Social media has revolutionized how we communicate and connect with one another. Not just in our personal lives. Teachers and administrators are realizing the potential of social media in education.
The best educators today embrace social media’s role within the classroom. If you feel overwhelmed by all the possibilities, you are in the right place.
This article focuses on the many benefits of social media in education. Continue reading to find our top tips, including lesson ideas that you can steal and a list full of tools that will make your life easier. Or just skip straight to the tips!
Bonus Get the step-by-step guide that will give you pro tips on growing your social media presence.
For example, r/explainlikeimfive Subreddit. Reddit users share complex ideas, and the community breaks them down. The following example shows how a “full class” of 11th graders received a simplified lesson on biology.
A majority of social networking sites and resources are also free! This is especially important for educators with limited budgets.
It’s not only great for students. Social media can build relationships between students and teachers . Social media can also be a valuable tool for professional development for educators.
Social media can be a great tool for bringing social media into your classroom. It can be used to encourage collaboration, share ideas and resources, and provide real-time feedback.
Here’s a detailed look at how social media can be used in higher education.
Social media strategy breakdown is a great place for you to start.
Smart social media marketing goals are the foundation of any strategy. Don’t try to cover too much ground at once. Here are some examples of goals that can help you get started.
- Increase brand awareness
- Manage brand reputation
- Increase your website’s traffic
- Improve community engagement
- Generate leads
- Social listening gives you market insights
A brand awareness campaign may be a good way for educators to get their next job. Social media strategists at universities may be looking to improve traffic or manage brand reputation.
Campaign to attract new students
You might consider running a campaign to increase awareness of your program several weeks before it begins. You could include:
- Use urgency and scarcity techniques (“50% sold-out already!”
- Early bird sign-ups receive a discount
- Imagine the benefits students will receive from the course
MasterClass did an excellent job of promoting Kris Jenner’s appearance by teasing content in various ways, including a standard blog post…
…and an eye-catching reel.
MasterClass (@masterclass), shared this post
Source:Princeton at Twitter
#Fall2022 semester at #UCalgary! Keep an eye on our account for updates and announcements at @UCalgaryLing
Calgary Linguistics (@calgarylinguist), September 6, 2022
Your students can access class updates via social media from any device. Clubs and instructors can use social media to keep their communities updated.
If you have information that is relevant to your entire student body, or your wider community, social media can be used to broadcast it to a large audience.
It’s so hot this week! A heat dome is a place where hot ocean air is trapped over a large area. This results in dangerously high temperatures, creating a “lid”. Here’s our guide to heat domes and how to prepare for them: https://t.co/aqY9vKv7r0 pic.twitter.com/okNV3usXKE
— UC Davis (@ucdavis), September 2, 2022
September 7, 2022
User-generated content (UGC), is content that is created by regular people and not brands. Your students are likely already creating content. Encourage them to share content on the subjects you teach. Participation could be rewarded with a raise in grades or bonus work.
FYI: Your students will get better results if they are given parameters. Do not just say, “Post about your class and you get one free get-out of homework card!” Instead, create a hashtag that they can use. They can also post a photo of them working on an assignment to earn bonus points.
Bonus: Get the step-by-step guide to social media strategy with pro tips for growing your social media presence.
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Always ask permission before reposting their content. Here are some best practices for UGC beginners.
Hootsuite’s Student Program, qualified educators even get a deal!
Here are four things that educators and administrators should be aware of.
You can save time by scheduling all your social posts ahead of time. This can be hugely helpful if you have a lot to do, as most educators do.
The calendar view in Hootsuite Planner makes it easy for you to see every post you have scheduled across all platforms. You can filter posts by account and drag and drop upcoming post to new times or days or easily duplicate recurring material — all from one dashboard.
Social listening tools allow you to analyze millions of real-time conversations online. You can use Streams in order to find topics relevant to your lessons and set alerts for your institution. You can see what people think and feel, and use that data to improve your practices.
Analytics can also be a valuable teaching tool.
Data analytics is a big advantage in today’s tech-savvy age. It is a huge advantage to learn how to turn insight into action. Students who can interpret data are more employable.
Hootsuite Academy offers video training on-demand to help you improve your skills and connect with your audience. These courses are essential if you plan to teach social media.
Social media has never been easier to use in education. Hootsuite allows you to manage all your social media profiles, schedule and post posts, engage followers, monitor relevant discussions, analyze results, manage ads, and more – all from one dashboard. Get it today for free.
Hootsuite is the all-in-one social networking toolkit that makes it easier. Keep up with the latest developments, grow and outperform your competition.
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The first Social Media Marketing & Management Dashboard post was titled Using Social Media in Education: Eight Can’t-Miss Strategies.