2022 Social Media Image Sizes For All Networks [CHEATSHEET]

Social media image sizes seem to change continuously.

You may have the perfect cover page for you account. It’s resized and looks all pixelated.

It’s not hard to find information about official dimensions or image sizes than in civil discussions on Facebook.

It’s easy to do if you refer to this guide to social image sizes on all major social media platforms.

These are the most recent dimensions of social media images as of May 2022.

Quick social media image sizes

Below, we go into greater detail about each network. However, this image includes the image sizes of social media that you most likely look up.

Instagram image sizes

Instagram supports both horizontally and vertically oriented photos. Instagram still supports square images. This was the original purpose of the platform.

This will increase your brand’s potential. It also makes it more difficult to get the right image dimensions. These guidelines will help you ensure that your images look their best.

Instagram profile picture size: 320 x 320 pixels

Instagram profile photos can be displayed at 110×100 pixels. However, the image files are stored at 332×320 pixels.

Although the dimensions are shown in a square format on Instagram, profile photos are displayed in a circle. To avoid cropping out of any elements in your photo, ensure they are centered.

Instagram post sizes (feed photos):

• Landscape1080×566 pixels
• Portrait: 1080 x 1350 pixels
• Square 1080×1080 pixels
• Supported aspect Ratios: Anywhere from 1.91:1 to 4:5
• Recommended image size Width of 1080 pixels, height of 566 to 1350 pixels (depending upon whether the image is landscape- or portrait).

Tips:

• Upload images that are 1080 pixels wide if you want your Instagram photos to look the best.
• Instagram will reduce the size of Instagram images that are larger than 1080 pixels.
• Instagram will resize photos with a resolution below 320 pixels if you share them.
• Instagram will preserve your original resolution if your image is between 325 and 1080 pixels in width.
• Instagram will automatically crop images that have a different ratio to be uploaded to the platform.

ResourceLearn how you can edit Instagram photos like an expert.

Sizes of Instagram thumbnails:

• Display size 161×161 pixels
• Maximum upload size: 1080 pixels

Tips:

• Keep in mind that Instagram stores these thumbnails as large as 1080×1080.
• Upload large images to your Instagram account to avoid pixelation and future-proof it.

Instagram Stories image size 1080 x 20 pixels

Tips:

• This is an aspect ratio 9:16.
• The Story will buffer quickly if you upload an image with a smaller size but the same aspect ratio.
• This ratio is not recommended. The Story may display strange cropping, zooming or leave large areas of the screen blank.
• Instagram Reels uses the same sizing.

Resource Take your Instagram Stories to the next step with these free templates.

Instagram carousel image sizes:

• Landscape 1080×566 pixels
• Portrait: 1080 x 1350 pixels
• Square 1080×1080 pixels
• Aspect Ratio:landscape (1.91 to1), square (1.1), vertical (4.5)
• Recommended image size Width: Height between 566 and 1350 pixels, depending on whether the image’s landscape or portrait.

Sizes of Instagram Reels:

• 1080 x 2048 pixels
• This is an aspect ratio 9:16.
• Cover photo: 1080×20 pixels
• Reels are cropped to a 1:1 in your profile feed, and a 4/5 in the home feed.

Instagram ads image sizes:

• Landscape 1080×566 pixels
• Square 1080×1080 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Supported aspect Ratios: Anywhere from 1.91:1 to 4:5

Tips:

• Remember that Instagram ads cannot contain more than 30 hashtags.
• There are also suggestions for the number and type of characters in an ad’s headline and primary text.

Images for Instagram Stories ads: 1080×20 pixels

Tips:

• Instagram recommends that text and logos are left at the bottom and top of images to avoid them being covered.
• Facebook and Instagram ads that contain text more than 20% are now no longer penalized.

Image sizes for Twitter

Images get more click-throughs and likes than tweets without images. They also get more Retweets. Tweets with visual content are three-times more likely to be engaged.

It is important to choose the right images and create great visual content for Twitter. This includes getting the right image sizes for Twitter.

Twitter image sizes for profile pictures: 400×400 (recommended).

• Minimum image size 200 by 200 pixels
• Maximum file size: 2MB

Twitter header photo size: 1500×500 pixels (recommended).

Tips:

• It is best to use the largest size possible to future-proof your image.
• Header images are cropped at a ratio of 3:1.
• Remember that header images display differently depending on the monitor and browser used.

Twitter images sizes for instream photos: 1600×900 pixels (recommended).

• Minimum size 600 x 335 pixels
• Recommended aspect ratio Any aspect between 2:1 and 1:1 for desktop; 2:1, 3-4 and 16:9 for mobile
• Supported Formats: JPG, PNG
• Maximum file size Photos and GIFs for mobile up to 5MB Maximum file size: 15MB for the web.

Image size for Twitter card:

Twitter recognizes URLs in tweets. Twitter crawls the website and pulls in content. This is how it all works.

• Minimum size: 120 x 120 pixels
• Supported formats : GIF, JPG and PNG
• Maximum file size: 1MB

Tips:

• You can preview the card validator to see what your Twitter summary card looks like.
• There are many Twitter cards available, and they come in a variety of sizes. There are also summary cards with large images, player cards, and app cards.

Image sizes for Twitter ads:

• Single- and multi-image Tweets: Minimum 600×335 pixels. However, larger images will produce better results.
• Website card image 800×418 pixels for 1.91 to1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Maximum file size 20MB
• App card image 800×800 pixels for 1:1 aspect ratio. 800 x 418 pixels in 1.91:1 aspect ratio. Maximum file size is 3MB
• Carousels800×800 pixels for 1:1 aspect ratio. 800 x 418 pixels in 1.91:1 aspect ratio. Maximum file size 20MB for 2-6 images cards.
• Direct message card: 800×418 pixels for 1.91 to 1 aspect ratio. Maximum file size is 3MB
• Conversation card800×418 pixels for 1.91 to 1 aspect ratio. Maximum file size is 3MB.

Resource Get more information on how to advertise on Twitter.

Facebook image sizes

Facebook changes its design and image dimensions frequently. To ensure your brand’s future-proof content, you should always upload the best quality image possible. For the best results, stick to Facebook’s recommended file format.

Facebook profile picture size: 170 x 170 pixels (on most computers)

Your Facebook profile picture will be displayed at 170×170 pixels on desktop. It will display at 128×128 pixels on smartphones.

Facebook cover photo sizes: 851×315 pixels (recommended).

• Display size desktop: 820 x 312 pixels
• Display size smartphone 640×360 pixels
• Minimum size: 400 x 150 pixels
• Ideal file size Less than 100KB

Tips

• Upload a JPG/PNG file to avoid distortions or compression.
• For the fastest load times, use the recommended pixel sizes.
• Profile photos and cover photos with logos and text look best when uploaded as PNG files.
• Once you have uploaded your cover photo, don’t drag to reposition.

Resource Get more tips for creating great Facebook cover photos.

Facebook timeline photo and post sizes

Facebook automatically resizes your photos after they are uploaded. The timeline will be 500 pixels wide, and the 1.91:1 aspect ratio.

These sizes will help you avoid pixelation and slow loading times.

• Recommended size1200×630 pixels
• Minimum size: 600 x 315 pixels

Tips:

• Images should be 1200×1200 if you are sharing 2-10 images on Facebook using the carousel display.
• This is a 1:1 ratio.

Facebook event cover photo sizes: 1200×628 pixels (recommended).

Tips

• This is about a ratio of 2:1.
• After an event has been added, the event cover photo cannot be edited.

Facebook image sizes for panorama and 360 photos:

• Minimum image sizeFacebook states that it should not exceed “30,000 pixels in any dimension and less than 135,000,000 in total size.”
• Aspect Ratio: 2

Tips

• Facebook automatically recognizes these images and processes them based on “camera specific metadata” found in photos taken with 360-ready devices.
• These Facebook images can have files up to 45 MB in JPEGs and 60 MB in PNGs.
• Facebook recommends JPEGs for 360 photographs and ensures files aren’t larger than 30 MB.

Facebook image sizes for Facebook Stories are 1080 x 2048 pixels (recommended).

Tips

• Facebook Stories take up all of the screen on a phone’s display. This is a ratio of 9 to 16.
• Choose images with a width of 500 pixels or less
• If you are creating Stories with text, leave 14% of the top or bottom text-free. (That’s 250 pixels.) This will ensure that any call-to action won’t be covered in your brand’s profile photos or buttons.

Image sizes for Facebook ads:

• Sizes of Facebook Feed ads: Minimum 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91 to 1 Maximum file size is 30 MB
• Sizes of Facebook Right Column Ads:At minimum 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember, these are desktop-only ads.)
• Facebook image sizes:At minimum 1080 x 1080 pixels. Ratio 1.91 to 1 to 1:1. Maximum file size is 30 MB
• Image sizes: At least 1080×1080 pixels for Facebook Marketplace ads. Ratio 1:1. Maximum file size is 30 MB
• Minimum size for Facebook Search:At minimum 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91 to 1 Maximum file size is 30 MB
• Facebook image sizes: At least 1080×1080 pixels for Sponsored Messages. Ratio 1.91 to 1 Maximum file size is 30 MB
• Sizes of Messenger inbox ads At least 1080×1080 pixels Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size is 30 MB
• Sizes of Messenger Stories ads: At least 1080 x1080 pixels. Ratio 9:16. Minimum width 500 pixels

Resource Here’s more information on how to advertise on Facebook.

LinkedIn image sizes

LinkedIn can be used for business via your personal profile or company page. It has been proven that images and LinkedIn updates can increase the number of comments and share more.

For best results, stick to the recommended sizes. Before finalizing, make sure you look at your profile on multiple devices.

LinkedIn image sizes for profile pictures: 400×400 pixels or larger (recommended).

Tips

• LinkedIn allows photos up to 7680×4320 pixels
• It can also handle files up to 8MB. So upload as many files as you can to ensure your future security.

Image sizes for LinkedIn profile cover photos: 1584×396 pixels (recommended).

• Aspect Ratio: 4

Tips

• Your file should not exceed 8MB.
• Cover photos can be cropped differently for desktop and mobile. Before finalizing, make sure you view your profile on both types of display.

Image sizes for LinkedIn company pages:

• Company logo size: 300 x 300 pixels
• Page Cover Image Size: 1128 pixels x 191 pixels
• Life tab main image size: 1128 x 376 pixels
• Life tab custom module image size: 502×282 pixels
• Life tab company images image sizes: 600 x 900 pixels
• Square logo Minimum 60 x 60 pixels

Tips

• Post image updates to company pages using PNG or JPG images
• Use an aspect ratio of 1.91 to 1.
• The recommended size for LinkedIn posts is 1200×628 pixels
• This applies to LinkedIn Showcase pages as well.

Image sizes for LinkedIn blog post images: 1200×627 pixels (recommended).

LinkedIn custom image size: 1200×627 pixels (recommended).

If you paste a URL into an updated, a preview with an auto-generated thumbnail may be displayed.

You can change it by clicking on the Image icon under the text box and choosing a photo from your computer.

Tips:

• The ratio should be 1.91 to 1.
• More than 200 pixels wide
• If the image width is less that 200 pixels, it will appear as thumbnail on the left sidebar of the post.

Image sizes for LinkedIn ads:

• Company logo size: 100×100 pixels
• Spotlight ads logo size: 100 x 100 pixels
• Spotlight Ads custom background image: 300×250 pixels
• Sponsored Content Images:1200×627 pixels (1.91 to1 aspect ratio).
• Sponsored Content Carousel Images:1080×1080 pixels (1:1 aspect ratio).

Pinterest image sizes

Pinterest profile image size: 160 x 165 pixels (recommended).

Tips

• Remember that your profile picture will be displayed in a circle.

Pinterest image size for profile photo cover photo: 800×450 pixels (minimum)

Tips

• Avoid placing a portrait in the cover photo spot.
• Instead, choose a landscape photo that has a 16/9 aspect ratio.

Pinterest image sizes for pins:

• Aspect Ratio:2 to3 (recommended).
• Square pins: 1000 x 1000 pixels
• Recommended size 1000×1500 pixels
• Maximum file size: 20MB

Tips

• Your brand’s audience will see all details of your image by keeping it at 2:3.
• Pins are displayed on the feed with a fixed width 236 pixels
• Pinterest can crop images from the bottom if you wish to create Pins with different aspect ratios.
• Accepted files include JPEG and PNG.

Pinterest image sizes for collections Pins

• Aspect Ratio:1 to 1 (recommended) or 2 to 3.
• Recommended size 1000×1000 pixels or 1000×1500 pixels
• Maximum file size: 10MB

Tips

• This format is a single main image that appears above three smaller images.
• All images must have the exact same aspect ratio.
• Mobile devices can access collections through feeds.
• Accepted files include JPEG and PNG.
• Pinterest can also offer collections as an ad format.

Pinterest image size for Story Pins

• Aspect Ratio:9.16
• Recommended size 1080×20 pixels
• Maximum file size: 20MB

Image sizes for Pinterest ads and carousels

• App Install Ads: The same specs as standard Pins. It is recommended to have a 2:3 aspect ratio. 1000 x 1500 pixels are recommended.
• Carousel Pins & Ads: An aspect ratio between 1:1 and 2:3. 1000 x 1500 pixels, 1000 x 1000 pixels are recommended. A carousel can include up to five images.
• Shopping adsSame specifications as standard Pins. It is recommended to have a 2:3 aspect ratio. 1000 x 1500 pixels are recommended.

Resource Get some tips on using Pinterest for business.

Snapchat image sizes

Snapchat ads image size is 1080 x 1920 pixels (at least).

• Aspect Ratio: 9/16
• File typeJPEG, or PNG
• Maximum file size: 5MB

Snapchat Geofilter image size is 1080×20 (at minimum).

• Aspect Ratio: 9/16
• File typeJPEG, or PNG
• Maximum file size: 5MB

How to Create a Snapchat Geofilter Customized

YouTube image sizes

YouTube profile photo size: 800×800 pixels (recommended).

Tips

• For best results, ensure that the focus of your photograph is centered.
• Files should be JPEG or GIF, BMP, or PNG. Animated GIFs will not work.
• Photos will render at 98×98 pixels

YouTube banner image size: 2048×1152 pixels (at minimum).

• Aspect Ratio: 16/9
• Minimum area of text and logos that can be used without being reduced: 1235×338 pixels
• Maximum file size: 6MB

Resource How to make the best YouTube channel artwork (plus 5 templates)

YouTube video size: Minimum 1280×720 pixels

Tips

• YouTube recommends that videos for rental or sale have a higher resolution: 1920 x 1080 pixels.
• YouTube requires videos to be 1280×720 pixels to meet HD standards.
• This aspect ratio is 16:9.

YouTube thumbnail size: 1280×720 pixels

TikTok image sizes

TikTok profile photo size is 20 x 20 pixels (minimum upload size).

Tips

• Upload a larger photo than 20×20 to ensure future-proofing.

TikTok video size 1080×2080

Tips

• Tik Tok videos should have a ratio of 1:1 or 9:16.

Why is it important that social media images are correctly sized?

When creating visual content for social networks, social media marketers must be able to do many things right.

Copyright laws must be respected when you use images. You can’t use stock photos if you don’t own original imagery. You also need to determine which tools can be used to enhance your social media images.

You also need to adjust your social media image sizes. It is crucial to do this because:

• It prevents pixelation, awkward image stretching, and other problems. Keeps your images professional.
• Your photos will be optimized to fit each social media channel’s feed. This can increase engagement.
• This ensures that your audience sees the entire photo. Incorrect sizing can reduce your brand’s message.
• It can help you future-proof your content. Knowing the sizes of social media images now could save you time in the future when networks change how images display.

Brands can also use the Hootsuite image editor tool to size and edit social media images directly in the Composer. To launch the tool, upload an image to the Composer and click edit Image. It makes it easy to crop and resize images for each social channel.

Here’s how it works.

You don’t have the time to memorize all this information. Hootsuite Compose allows you to easily resize social media images for publication. It includes the most current image dimensions for every social network.

Get Started

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