Even casual users can find social media overwhelming. Users spend on average 2 1/2 hours per day on social media — that’s more than a month. It’s no wonder that many people are suffering from social media burnout.

It can be overwhelming for social media professionals. How can you take a break when social media is your job?

Social media managers are more likely to experience burnout. Social media is a demanding job that can be difficult to leave behind at night. When your work is always hidden behind icons on your phone, “Taking your work home with me” can have a more literal meaning.

It’s not easy to combat social burnout. It’s not easy, but it’s essential, especially as more workers feel exhausted, stressed, overwhelmed, and overwhelmed. A record number of workers quit their jobs in November 2021. This means that addressing mental health is not only in the best interests of employees, but also the best for the company.

Bonus Get a free employee advocacy toolkit to help you plan, launch, grow, and sustain a successful employee advocacy program in your company.

Feelings of exhaustion or depleted energy due to constant stress.” The World Health Organization recognized this occupational phenomenon in 2019.

Three main indicators of burnout are exhaustion and cynicism. decreased professional effectiveness is another. You could be at risk for burning out if you are tired, disengaged, or unable to find joy or pride in your work. A recent survey revealed that 89% of employees who were surveyed had experienced burnout within the past year.

Researchers in 2018 recognized social media burnout as a related phenomenon. Social media burnout can cause:

  • Tired or exhausted
  • Anxious
  • Emotionally disengaged
  • Distracted or unable focus in all situations
  • They are unable to find meaning or value within their work

It is also linked to social media addiction. The more you use social networks, the more likely it is that you will experience burnout. Using social media while suffering from burnout can increase stress and negative feelings. This is especially true if you feel you can’t unplug. 73% of social media managers feel that they must be “always on.”

Social media burnout can be attributed to workplace conditions. The WHO calls it an “occupational phenomenon”.

It’s also compounded by social and systemic inequalities. The 2022 Women at Work Deloitte study found that LGBTQ+ women and those of color experience higher levels of stress and burnout.

This means that individual behavior and the workplace culture must be addressed.

August 1, 2022

This can be done with your device. Screen Time rules can be set up by iPhone users. This will allow you to schedule downtime from the apps that are trying to entice you.

You can avoid the constant pull of social media notifications outside of work hours by choosing not to receive them. You can also keep your work email and accounts separate from your personal devices.

As a leader or manager, you should set an example for your employees. Doing it yourself is the best way to show your team that it’s okay for them to unplug.

Hootsuite’s work-life harmony policy ensures that everyone is on the same page regarding communicating outside of work hours.

@drjuliesmith
What are your early warning signs of burnout? #burnout #stress #anxiety #therapy ♬ drivers license – Olivia Rodrigo


Here are some questions to ask yourself.

  • Do you feel physically or emotional exhausted?
  • Is it hard to keep up with your work?
  • Is your work-life balance in crisis?
  • Do you feel lonely, unsupported or undervalued?
  • Are you unhappy with your achievements?
  • Are you losing your sense of purpose and value in your work?

A neuroscientist can help you identify the signs and tips to avoid it.

Do not wait for the situation to get worse if you are experiencing signs of social media fatigue.

Talk to your manager about your mental health, schedule a mental wellness day, or follow the other tips below.

High turnover is due to the many tasks that employees are expected. It is not uncommon for one role to require graphic design, copywriting and video editing, ad strategies, customer support, and other duties.

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It can feel like your entire social media strategy is on your shoulders when you work in small teams. This is not sustainable, even in the best of times.

Sallie Poggi, Director for Social Media at UC Davis shared some great tips for social media managers. One of these was to ask for help before you need it. She advised us to talk with our managers. “Agree on a plan so you can go on vacation, and someone can cover for your needs.”

Social media crisis plan in place

Online backlash is almost a given these days. Every company has received a negative customer review or a pre-scheduled Tweet that should have been deleted.

A plan will help you avoid panicking when a crisis occurs. The strategy should also include responsibilities to ensure that no one person or small group has to handle the crisis alone.

While you’re at the same time, create a detailed employee social-media policy. This is your best defense against a social-media disaster!

Check out our webinar on dealing with mental fatigue for more tips on how to protect your mental health in times of crisis.

September 15, 2022

It can also hinder your ability to work around the clock if you block out time. Here are some things you can try:

  • If you are a person who works through breaks, add them to your calendar and set alarms.
  • Drink plenty of water and eat foods that make you feel good.
  • Set reminders for screen breaks and stretching.
  • Take advantage of your wellness and health benefits. Book your massage now, not waiting until December!
  • Register for a class. You can do anything, from spinning to ceramics, so long as it is something you enjoy! It will be motivating to commit to a regular activity. (This is especially true for studios that charge a fee for missed classes… ask me how I can tell you.)

Many of us feel pressured by biohacking or productivity hacks to make every moment count. We often treat our leisure time as work and try to make it count by tackling difficult crafts or making elaborate meals.

Celeste Headlee is the author of “Do Nothing: How To Break Away From Overworking, Overdoing and Underliving”. She believes in the power that true downtime can bring. Downtime is about putting distance between yourself and your phone when managing social media burnout.

Headlee explained to NPR that the brain views your phone as work. Take your phone with you when you go for a stroll around the block. Headlee suggests that you schedule one “untouchable” day per week when you don’t check your email or social media.

Since the outbreak of the Covid-19 pandemic, two hours more were worked each day. A 2020 study revealed that 73% of Millennials worked over 40 hours per week.

This can lead to burnout. According to the World Health Organization, long hours are linked to premature death, heart disease and diabetes.

Quiet quitting is one of the most popular buzzwords for 2022. It sounds far more radical than it is. TikTokker Zaid Kan said that quiet quitting is simply about realizing there is more to life and less work.

@zaidleppelin On quiet quitting #workreform original sound – ruby

Quiet quitting is the solution to hustle culture if every action has an opposite reaction. A Gallup poll revealed that half of Americans are “quiet quitters”.

@loewhaley Toodaloo! #relative #corporate #wfh original Sound – Laura

We don’t recommend that you withdraw from work. Talk to your manager if you work too many hours.

Six hours a day they check their email. Nine out of ten survey respondents said they check their email at home. Four in ten admitted to checking their emails in the bathroom.

Social media managers also feel the pull of engagement. They check in frequently to see how posts are performing.

Steve Glavesk, a entrepreneur, points out that many people get distracted from their meaningful work. You can’t get into a flow with your coworkers, whether it be via email, social media notifications, or emails. They can also make your day full of work, leaving you exhausted by 5pm.

Here are some tips to help you stay focused.

  • You should schedule uninterrupted time. You can block out your calendar to focus on the most important tasks.
  • Time-block distracting tasks Sallie Poggi recommends time-blocking to deal with notifications and emails.
  • Single task. Concentrate on one task at a time. Start with the most difficult task when you have the most energy and focus.
  • Reduce the time spent in meetings. Set your default meeting time at 30 minutes, or better yet, 25 minutes so that you always have a buffer between calls.

Software for employee monitoring. Digitally monitoring your employees is not a good way to gauge their productivity or how they spend their time. This can lead to burnout and make employees feel more pressure to work.

There are many creative ways to circumvent digital surveillance.

@zuniandzeppelin legal reasons: This is a joke #vineenergy#wfh #BearWeek #Phrog #BeatsDaisyChallenge – Cheng Lai

Instead of focusing on the hours of your team, you should be focusing instead on the results of their work.

Social marketers need to evaluate how they spend their time and which efforts are paying off. You will be more efficient if you track key social media metrics. It is important to work smarter and not harder.

You can demonstrate your value by producing social media reports that quantify results. If you manage a team of people, set them SMART goals that align to your business objectives.

“Revenge bedtime procrastination” is a way to get out of a stressful day. This behavior can erode your sleep and make you more tired the next morning.

Consider leaving your phone in your bedroom at night. You can get an old-fashioned alarm clock to make sure you don’t “just check the time.”

The company was closed for a week to allow everyone to rest. We noticed that many employees were checking their email or receiving notifications even when they were on vacation. Everyone was offline during our company-wide Wellness Week. This meant that there was no temptation to check email.

We are not the only ones who embrace the collective vacation period. Similar moves have been made by companies like Mailchimp and LinkedIn.

98% of employees felt refreshed and rested after our week-long shared holiday. Based on feedback from employees, we did it again in 2022. We moved it to late August.

One-third of employees have had to take time off because of mental health issues. Only 43% feel comfortable talking about their mental health issues at work.

People with power should use it to influence culture and expectations. It is important to start conversations about mental health.

According to one study, 91% of executives believe their employees care. However, only 56% of employees feel cared for. This gap can partly be attributed to a lack in resources at work. It’s one thing for an employer to support employee well-being, but another to provide the resources they need.

Businesses can be severely affected if they fail to address their mental health. A 2021 study revealed that 68% of Millennials, and 81% of Gen Zers, had quit their jobs due to mental health issues.

It is possible to address the root causes of burnout by making changes in the office. Hootsuite analyzed employee needs in 2021 and redesigned our office to meet those needs. These types of changes go beyond design: office layouts can make us happier.

Make sure employees have the opportunity to socialize and have fun with each other. A recent study revealed that 22% of workers don’t have any friends at work. For building functional teams and supporting mental well-being, strong social connections are essential.

Your mental health is not worth risking your job. Your employees’ well-being is not a business goal. Every company should make it a priority to prevent social media burnout and address it when it does occur.


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The post 12 Ways Social Marketers Can Avoid Social Media Burnout appeared originally on Social Media Marketing & Management Dashboard.

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