Creators now have the ability to stream live video with their friends on Twitch or TikTok. The new YouTube feature, called Go Live Together is being rolled out over the next few weeks.
It’s not new. This new feature can be compared to TikTok’s multi-guest and Twitch’s Guest Stars. YouTube’s latest addition Go Live Together is only available through the YouTube app. All parties must have installed it.
What’s included. Co-hosts must have at least 50 subscribers and a channel that is verified. Guests must also have a channel that has no strikes.
Twitch and TikTok allow co-hosting up to five guests. However, Go Live Together allows only one guest to join.
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Please refer to the terms.
Ads are permitted. YouTube’s cohosted streams can run advertisements, but guests will not see any of the revenue. The ads will go to the host and the tandem stream won’t show up on the guest’s channel. A YouTube representative stated that visibility on guest channels is important for creators in the Creator Insider video. This perk could be available soon on Go Live Together.
Why we care. Creators will be able to invite guests to share their experiences, collaborate, and “hang out”. You can also monetize your content by adding advertisements.
Although we aren’t certain if both channel participants will be able to monetize, it is possible to at least split the revenue. Brands will have the opportunity to promote their products and services in a collaborative setting.
Search Engine Land’s first article, YouTube introduces a TikTok/Twitch co-streaming feature, appeared first on Search Engine Land.
