It can be difficult and time-consuming to manage ad campaigns.
You must actively manage campaigns once they are launched by monitoring them and making adjustments regularly.
Managers can find this, and other marketing tasks, overwhelming. This means important notifications and optimization opportunities are often missed.
Why use a campaign management software?
Software and tools for campaign management allow brands and advertisers to automate and streamline different aspects of their advertising, including planning, execution, sharing, monitoring and reporting.
There are other reasons that teams might choose management software:
- To save time
- Improve efficiency
- Visual data can be used to make decisions
- Multiple platforms can be accessed from one dashboard
- Collaborate with other members of the team
There is no single solution when it comes to managing tools. Some tools can manage social and search, while others can only manage search or e-commerce. Adalysis is a great tool if you work with an agency that manages Google Ads. You’ll find it more difficult to find the right solution if you have to manage all aspects of a brand’s Google Ads, Facebook, Pinterest and TikTok accounts.
Pricing and features
Many platforms, such as Marin, Skai and Quartile, don’t list prices on their websites. However, a quick Google search revealed that their monthly fees can reach as high as $2,000 or higher.
Management platforms ampd by Hootsuite and AdEspresso from Hootsuite seem to fall at the lower end of this spectrum, starting at $49 per month.
It is important to remember that most platforms base their monthly fees upon the total ad spending of the accounts being managed. Adalysis charges $99 per month for ad spend up to $50,000 per calendar month. Fees are gradually increased by $100 per month for a portfolio spending more than $500,000. Custom quotes are available for portfolios spending more than $500,000.
28 Popular PPC Campaign Management Tools
Ad campaign management platforms can be extremely helpful for time management and efficiency, whether you are working with an agency, an in-house team, freelancer or with an agency.
There are hundreds upon hundreds of tools that you can use, and new ones are added every day. We’ve compiled a list with the top 28 most used tools, in no particular order. They range in price, platform, and features to help scale and optimize your campaigns.
Here’s a graphic that compares the platforms. But keep reading to learn more about each platform.
Marin Software a.k.a MarinOne
MarinOne was established in 2006 and is located in San Francisco, California. They offer a single platform for search, social and e-commerce marketing and management. Digital marketers can convert specific audiences, win new clients, and make better decisions with these features.
Channel integrations
- Bing
- Apple Search
- TikTok
- Amazon
- Criteo
- Instacart
- CitrusAd
- Target
Pricing: MarinOne does not provide pricing information on their website. However, prospective customers can book a demo via their website to get more details.
Skai (formerly Kenshoo).
Skai empowers marketers to make better decisions and achieve better results with actionable intelligence when making customer connections. Skai offers a range of data-driven products that enable brands and agencies to make predictions and improve their strategic planning, and drive growth on customer channels.
Channel integrations
- AOL
- Criteo
- DoubleClick
- Microsoft
- Amazon
- Instacart
Pricing: Skai does not provide pricing information on their website. However, prospective customers can book a demo via their website to get more details.
Quartile
Quartile is an ecommerce cross-channel advertising platform. The platform, which is based on machine learning technologies and automates and optimizes ecommerce advertising on Google and Facebook, Amazon and Instacart, Walmart, as well as other channels, was built. Quartile partners technology with top marketing experts to create a strategy that is tailored to each business’s needs.
Channel integrations
- Amazon Advertising
- Amazon DSP
- Google Search
- Google Shopping
- Instacart Advertising
- Walmart Advertising
- Facebook Advertising
Pricing: Quartile does not provide pricing information on their website. However, prospective customers can book a demo through their website to get more details.
Adspert
Adspert, a Berlin-based company, assists e-commerce businesses in maximising their profits on Amazon, eBay and Google by optimizing their PPC campaign. The artificial intelligence algorithm is used by brands and agencies to improve their advertising performance as well as save time in their day-today operations.
Channel integrations
- Amazon
- eBay
- Microsoft
Pricing: The pricing is in Euros. The lite plan starts at EUR99 per monthly and manages Amazon ads up until EUR6,000 in paid sales. For more information, visit their website.
ChannelAdvisor
ChannelAdvisor is a global platform that helps retailers and brands improve their online performance. It connects with consumers throughout the buying cycle and optimizes their operations to maximize their performance.
Channel integrations
- Microsoft
- Amazon
- eBay
- Walmart
Pricing: ChannelAdvisor does not provide pricing information on their website. However, prospective customers can book a demo via their website to get more details.
Optmyzr
Optmyzr was founded by Google pioneers and helps advanced marketers excel in their pay-per click programs. The SaaS-based platform’s simplicity, power, and innovation automate key tasks. This allows PPC professionals to be more relevant in this digital era.
Channel integrations
- Microsoft
- Amazon
Pricing: Optmyzr charges $249 per month to manage ad spends of up to $10,000 For more information, visit their website.
Pacvue
Pacvue is an enterprise platform for ecommerce sales, advertising, and intelligence. Pacvue combines unified retail analytics and the tools necessary to take recommended actions. This allows sellers and brands to grow their businesses across Amazon, Walmart and Instacart.
Channel integrations
- Amazon
- Walmart
- Criteo
- Instacart
- Kroger
Pricing: Although Pacvue does not provide pricing information on their website, prospective customers can book a demo to find out more.
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Intentwise
Intentwise’s technology platform provides professional advertisers, large-scale aggregaters and high-volume agencies recommendations, automation, competitive Intelligence and data infrastructure for Amazon and Instacart.
Channel integrations
- Amazon
- Walmart
- Instacart
- Criteo
Pricing: Prices start at $500 per month and are tiered. For more information, visit their website.
Perpetua
Perpetua offers growth optimization and reporting technology to e-commerce businesses. The platform allows sellers and brands to set goals based on strategy, and Perpetua’s constant optimization to execute tactically. Reporting tools will help you identify the most important metrics to quantify and analyze the investment of advertising dollars in your business.
Channel integrations
- Amazon
- Walmart
- Instacart
- Target
Pricing: Pricing starts at $250 per month for a single retail platform and up $5,000 in ad spending. For more information, visit their website
bGenius
Online marketers can optimize and manage campaigns in multiple search engines with bGenius bid management software. Although automated bid management is possible, bGenius wasn’t designed for it. The system will suggest suggestions based upon your input, combined with your Search Advertising, Web Analytics, and Back Office data.
Channel integrations
- Microsoft
- Amazon
Pricing: bGenius does not provide pricing information on their website. However, prospective users can book a demo via their website to get more details.
TapClicks (formerly AdStage).
TapClicks, Inc., is a marketing technology company that serves agencies, media companies, brands, enterprises, and other organizations. Its integrated Marketing Operations Platform provides sales enablement, workflow management, order management, analytics and automated reporting all within one intuitive user interface that is available in the cloud.
Channel integrations
- Microsoft
- Amazon
Pricing: TapClicks does not provide pricing information on their website. However, prospective customers can book a demo via their website to get more details.
emarketing
emarketing is one of the most important partners for Google, Microsoft, and Amazon in Europe. emarketing offers four products repricing.com and intelliAd as well as DataFeedManager. This covers the entire marketing value chain (connections with marketplaces, advertising performance measurement, pricing, etc.) for advertisers.
Channel integrations
- Microsoft
- Amazon
Pricing: Emarketing starts at $349 per Month For more information, visit their website.
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ADFERENCE is the creator of one of the first Amazon PPC tools. It uses automation to optimize ad campaigns for sellers and buyers. They are also part of Amazon’s Solution Provider Network (Amazon SPN) and one of the largest Google CSS partners in Germany.
Channel integrations
- Amazon
Pricing: ADFERENCE starts from 219EUR per Month For more information, visit their website.
AdScale
AdScale helps businesses to increase their Facebook and Google campaigns by using customer data and AI-Powered marketing. Users can easily run data driven campaigns across all channels from one platform.
Channel integrations
Pricing: AdScale begins at $49 per Month. For more information, visit their website.
Loqstoq
Loqstoq unlocks the full potential of Facebook Ads and Google Ads to promote Amazon listings. Loqstoq is an entirely self-funded, self directed venture. We are seeking user feedback to help us improve the platform.
Channel integrations
- Amazon
Pricing: Loqstoq does not have pricing information or membership information on their website. However, if you are interested, you can apply for their private Beta program.
Stackline
Stackline, a software and retail intelligence company, was founded by a group industry veterans and is based in Seattle, WA. Our technology optimizes ecommerce marketing performance for thousands, including some of the most prominent brands and retailers in the world.
Channel integrations
- Walmart
- Instacart
- Amazon
- Target
Pricing: Stackline does not provide pricing information on their website. However, prospective customers can book a demo via their website to get more details.
Trellis
Trellis is an easy-to use ad optimization platform that helps Amazon ecommerce merchants increase product sales. Trellis reduces time and eliminates complexity by continuously optimizing bids budgets and keywords to achieve maximum campaign performance.
Channel integrations
- Walmart
- Amazon
- Google Shopping
Pricing: Trellis starts from $199 per month For more information, visit their website.
Achieve
Adchieve works with customers that have a dominant position in their market. This is a win for the winner’s brand, and status. Adchieve’s motto, Engineering Success, is therefore its focus. Adchieve partners with customers who offer a wide and varied selection and want to stay ahead.
Channel integrations
- Google Shopping
- Amazon
Pricing: Adchieve does not provide pricing information on their website. However, prospective customers can book a demo via their website to get more details.
Semrush
Semrushes’ paid marketing tools allow advertisers to analyze competitors, perform keyword research, and create compelling copy for their campaigns.
Channel integrations
- Microsoft
- Amazon
Pricing: Semrush plans start at $119 per monthly For more information, visit their website.
Acquisio
Acquisio offers software that facilitates customer acquisition via a variety of ad platforms such as Google Ads and Facebook Ads. Acquisio was the first SaaS company to use advanced machine learning technology in advertising. Their high-frequency optimization algorithms make nearly 2.5 million campaign adjustments per hour for 400 clients with over 300,000.
Channel integrations
- Microsoft
Pricing: Acquisio does not provide pricing information on their website. However, prospective users can book a demo via their website to get more details.
Karooya
Karooya creates products to reduce repetitive tasks in PPC campaign administration. Our Negative Keywords Tool helps advertisers with Microsoft Ads and GoogleAds to eliminate wasted ad spending on irrelevant traffic to their campaigns.
Channel integrations
- Microsoft
Pricing: Karooya offers a free plan. Visit their website for more information.
Teikametrics
Teikametrics is creating the first Marketplace Optimization Platform, which helps thousands of sellers and brand-owners optimize their performance across the most valuable marketplaces.
Channel integrations
- Amazon
- Walmart
- Target
Pricing: Teikametrics offers a free plan. Visit their website to find out more.
Treadswell
Tradeswell is an operating system for real time commerce. They use a quantitative trading platform that utilizes real-time algorithms and insight to help companies determine and execute the best actions to grow.
Channel integrations
- Amazon
- Walmart
- Target
Pricing: Treadswell does not provide pricing information on their website. However, prospective customers can book a demo through their website to get more details.
Ampd
Ampd is an ad automation toolkit that makes Google Ads work for businesses. We provide the fastest, easiest, and most cost-effective way to increase your efforts and spend a lot of ad dollars.
Channel integrations
Pricing: Ampd plans start at $97 per monthly For more information, visit their website.
Jungle Scout
Jungle Scout is an all in one platform that allows you to sell on Amazon. Jungle Scout was founded in 2015 as an Amazon product research tool. Today, Jungle Scout offers a complete suite of management solutions and market intelligence to help brands and entrepreneurs manage their Amazon businesses.
Channel integrations
- Amazon
- Walmart
Pricing: Ampd plans start at $29 per monthly For more information, visit their website.
AdEspresso
AdEspresso allows customers to split test all aspects of their Facebook Ads Campaigns. This allows them to determine which creatives and demographic targets produce the best results. AdEspresso can also track conversions on external websites, allowing users to optimize their leads and customer acquisitions.
Channel integrations
Pricing: AdEspresso plans start at $49 per monthly For more information, visit their website.
Madgicx
Madgicx is an Autonomous Ad Optimizer Platform for Facebook, Instagram, and Google Ads.
Channel integrations
Pricing: Madgicx plans start at $149 per monthly For more information, visit their website.
Adalysis
Adalysis is a workflow tool for Google Ads and Bing Ads. The platform automatically scans your data and generates recommendations to improve your PPC performance. The platform analyzes your account and makes recommendations. These include budget spend rates, budget testing, and n-grams.
Channel integrations
- Microsoft
Pricing: Adalysis plans start from $99 per month. For more information, visit their website.
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