Instagram has announced two new features that will allow users to control what they see on their feeds.

Mark as not interested. The first feature of the Explore section is the ability to mark multiple posts as Not Interested. These posts will be hidden so users won’t see them again in the future.

Keywords and phrases, as well as emojis. Users can also tell Instagram they don’t want to see suggestions for posts that include certain words, phrases or emojis within the captions.

You can see more of what you are interested in. Instagram offers some top tips to help you see more of the posts that interest you.

  • Favorites allow users see posts from their favorite accounts more often and higher.
  • Followers will only allow you to see posts from accounts that you follow. You can view content from the last 30 days.
  • You can remove posts from your feed using the Not interested feature. This feature can also been accessed by clicking the three dots located at the top of each post.
  • You can use Snooze Suggested posts to snooze all suggestions from your feed for 30 day.
  • Modifying sensitive content. Instagram allows users to adjust sensitive content so they can see more or less of certain content based on their Community Guidelines.

Why do we care? Social media users don’t like being bombarded with advertisements and promotions, especially if they aren’t relevant or helpful. Instagram users now have more control to delete or hide content that they consider spammy, irrelevant, or too promotional.

Advertisers and brands who use Instagram to promote their content might want to reconsider the posts they publish. Followers will engage more if the content is relevant. Brands should examine their Instagram stats to see if the content they post is being well received by their audience.

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