Instagram is currently testing a new tool called “Gifts” for creators that allows them to make money.

This is what it looks like. Developer Alessandro Paluzzi shared the new feature on Twitter for the first time.

Tipping. Tipping is not new on social media platforms. Instagram isn’t the first platform to offer tipping. TikTok, Instagram, and Facebook already offer tipping tools that allow creators to monetize their platforms.

  • Facebook Stars. Live streamers can purchase stars and send them directly to their creators while they stream. Facebook pays $0.01 USD per star.
  • Instagram Badges allow users to show their support for creators during live videos. You can buy Badges in increments of $0.99, $1.99, and $4.99. There are three price tiers for Badges: $1.99, $1.99 and $4.99. Meta will not take any cut of the revenue creators make from Badges up to 2024.
  • TikTok tips. TikTok users can leave a monetary tip to creators on their profile. The tip creator will receive 100% (Stripe fees may apply). TikTok does not charge tips fees

Creator tool graveyard. After a year of testing, Instagram’s affiliate program was shut down last month. The program allowed influencers the opportunity to earn a commission on products they sold through tagged posts and live videos.

Facebook has also ended its $1 billion pledge to creators it made through 2022. Facebook CEO Mark Zuckerberg stated that “Investing in creators doesn’t seem new to us, but it’s something I’m excited about expanding over time.”

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Continue reading. The full article can be found at Business Insider.

Why do we care? There are many ways creators can make revenue. This is good news for both creators and the brands they are advertising. Creators may feel more motivated to promote brands on live feeds if they know that they will be earning additional revenue beyond their initial agreement.

Search Engine Land’s first article, Instagram testing a “Gifts” monetization feature for creators, appeared first on Search Engine Land.