Advertisers must first choose a goal to create a new ad. This could be either reach, engage or maximize sales. This initial choice will inform the options and recommendations that are available to you in the next step of campaign creation.

Instacart claims that the new framework simplifies the process by reducing the number of choices you make when creating campaigns. It allows you to choose the best campaign tactics for your chosen objective.

Reach. Reach the right people to create awareness. These campaigns use behavioral targeting to reach consumers who may not have bought your brand before but are likely to buy in the future.

Engage. If you want to engage with consumers and build the path to sale. These campaigns use keyword targeting and ad formats that are linked to your brand’s Instacart page. They inspire and get consumers to search for similar keywords to engage with your brand.

Maximize sales. Get more product sales by securing premium space on the digital shelves

Build Your Own. This tells Ads Manager that it will not make any recommendations about campaign tactics. Instead, you manually choose every aspect of your campaign from every option.

Instacart’s statement. This will allow advertisers to go live with a campaign quicker and be more effective.

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Dig deeper. Learn more about Instacart ads.

Why do we care? Instacart joins the ranks of Facebook and Google, which all require that the advertiser choose an objective before they can proceed with the rest of the campaign setup. Instacart will follow suit and make it easier for advertisers to switch platforms with minimal to no learning curve.

Search Engine Land’s first article, Instacart launches a new, more efficient process for creating ads appeared first on Search Engine Land.