People often think of creating a video strategy as getting found on YouTube. It’s a good idea, as billions of people use YouTube every month.
The inevitable argument is: “I don’t think my product/service is a good fit to YouTube.”
However, marketing and creating videos goes beyond YouTube searchability.
Videos can improve your content, make your product more understandable, and make your brand more relatable and credible. Videos continue to be ranked on Page 1 in Google’s search results for increasing numbers of queries.
A well-designed video strategy can help you increase your SEO efforts. Here’s how.
Mozcast data, videos appear in at least 30% Google’s SERPs
Many times, video results are “blended”, i.e. they are included in a separate section that is not an Organic Listing but is added to SERPs as a standalone item.
This section is known as a video carousel.
Video rich snippets can be enriched organic search results. They include a video thumbnail taken from the page. This makes it harder to miss the result.
Video carousels provide brands with indirect exposure, but video-rich snippets generate a direct link to your site.
Publishers must embed a video on the page and use video schema to earn a video-rich excerpt.
Another benefit to earning a video-rich shortcode is that it creates a expectation. When people see a thumbnail of a video and click through to a page , they expect that they will find a video there. This increases their likelihood to stay on that page and watch the video. This increases the likelihood that they will continue their site journeys, engage with you more, and dive deeper into your conversion funnel.
Video creation and marketing services can transform your digital presence, increase brand trust and sentiment, and increase sales and conversions across the internet.
Search Engine Land’s first article, How video SEO can help boost your overall digital marketing strategy, appeared first on Search Engine Land.