People often think of creating a video strategy as getting found on YouTube. It’s a good idea, as billions of people use YouTube every month.

The inevitable argument is: “I don’t think my product/service is a good fit to YouTube.”

However, marketing and creating videos goes beyond YouTube searchability.

Videos can improve your content, make your product more understandable, and make your brand more relatable and credible. Videos continue to be ranked on Page 1 in Google’s search results for increasing numbers of queries.

A well-designed video strategy can help you increase your SEO efforts. Here’s how.

Mozcast data, videos appear in at least 30% Google’s SERPs

Many times, video results are “blended”, i.e. they are included in a separate section that is not an Organic Listing but is added to SERPs as a standalone item.

This section is known as a video carousel.

Video creation and marketing services can transform your digital presence, increase brand trust and sentiment, and increase sales and conversions across the internet.

Search Engine Land’s first article, How video SEO can help boost your overall digital marketing strategy, appeared first on Search Engine Land.