Update. This issue has been resolved.
Google has been having issues reporting on Impression Share and Auction Insights since August 29.
What Google said. Ads Liason GinnyMarvin stated in a tweet, that their team was fixing the issue and that there would be no impact to ad serving and bidding strategies.
When is the issue going to be fixed? There isn’t an ETA. Google claims that they will update the issue by September 1. Advertisers can continue to check the status dashboard here.
Why we care. To prevent false information from influencing your decisions, you might want to wait until the issue is resolved before reporting on Impression Share.
Search Engine Land’s first article, Google reports an issue that affects Impression Share and Auction Insights, appeared first on Search Engine Land.