Google’s My Ad Center will be available to all users globally today. It allows them to control the ads they see on Google Search, YouTube, and Discover.

“81% of consumers are more concerned about how their data is used, and 48% are refusing to use services because they are concerned about privacy. However, our research also shows that people only want ads that are relevant to them,” Jerry Dischler (VP/GM Google Ads) says. “To increase trust, we want ads to respect people’s privacy and provide transparency, choice, control, and transparency. These principles are fundamental to the future advertising. It is a top priority for our company – and the foundation My Ad Center was founded on.”

New controls and features. You can also block sensitive ads using the new My Ad Center controls. Also, you can learn more about the information used for personalizing your ad experience.

More controls to personalize ads. My Ad Center extends Google’s privacy controls. It gives users more control over which data sources, specifically Web & Application Activity and YouTube History, are used to personalize ads across Google Search and YouTube.

Increasing user control for sensitive category. My Ad Center gives users the ability to see fewer ads within five sensitive categories.

  • Alcohol.
  • Dating.
  • Gambling.
  • Pregnancy and parenting.
  • Weight loss.

This feature was previously only available for ads on YouTube and Display. It now extends to ads displayed on Search and Discover.

Advertiser pages. Google has added advertiser pages to enhance transparency. These disclosures can be accessed in the new My Ad Center panel. Users can view the ads that a particular verified advertiser has run in the past 30 days.

How it works. You can tap on the three dots menu next to the ad type you want to see less of in My Ad Center. Google provides examples of ads that users can choose to see about items they care about, such as holiday gifts or sneakers deals.

Ad personalization can be completely disabled by users. Google allows users to opt out of personalized ads. However, these ads may not be as relevant or useful for them.

More privacy controls. You can now see what information Google collects and how you want to control it. You can choose which types of Google activity you want to see ads.

In the past, your YouTube History could have informed how your ads were personalized if it was turned on. You can now turn off YouTube History in My Ad Center if you don’t want it to be used for ads personalization. This will not affect relevant recommendations in your feed.

What Google said. Dischler added, “I see our job in this changing industry as innovating through products. We are creating products that are secure by default and private by design. This gives consumers control over their data. We are taking a privacy-preserving approach when it comes to advertising, publishers, and other partners. This is based on first-party data and is not unlock by machine learning.

“We believe it is essential for the open web to create a stable, long-term ads ecosystem. We intend to help the industry navigate to a privacy-first, consumer-focused future.

Get deeper. Find out more about the new My Ad Center experience.

Why we care. We have waited for My Ad Center to be made available to all users since May’s Google announcement. The new privacy features offer users the best chance of privacy and control over the ads they see.

Advertisers could also benefit from the new features. Users who use My Ad Center will be able to access the ads and brands that interest them most. Advertisers will also be able to benefit from greater ad relevance.

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