to the home page search box

Google has added the Google Lens button on the Google homepage, right next to the search box. Google Lens allows you search by uploading a picture to Google Search. Google then matches visually similar search results to yours.

This is how it looks. Here’s a screenshot of Google Lens button on Google Home Page for Desktop:

Mobile. Google Lens button was available on mobile for a while. However, it has been added to the desktop home page.

Announcement. Google’s VP Engineering, Rajan Patel posted about it on Twitter. He wrote, “The Google homepage doesn’t change often, however today it did. We are always expanding the types of questions that you can ask and improving our answers. Visual questions can now be asked from your desktop.

Why we care. This could lead to more visual searches, and therefore different types of traffic to images and content. Google’s home page isn’t updated often, as Rajan stated. Today was no exception. Google Lens is a truly magical search feature that we should all use more often.

Search Engine Land’s first article, Google adds Google Lens button in its home page search box, was published on Search Engine Land.