Google has just announced that ad extensions would be rebranded as assets in the Google AdsUI. This change will be implemented over the next few weeks.
This is what it means. In the past, managing assets such sitelinks or call extensions was done separately from campaign creation. The extensions (now assets), are now created in the same step when you create a Search or Performance Max campaign.
How it looks. The preview in the ads manager will automatically upgrade so you can see extension assets for your ad. Google will also recommend assets based upon your campaign goals. You can access assets created during this stage of setup when you work on other campaigns or ad groups.
The new “Ads and assets” menu. The “Assets” page will contain reports for all assets in the account. Headlines and descriptions will be displayed in the “Asset” view, while the “Association” table displays segments such as prices and images. You can filter the reports by asset type for easier viewing and performance analysis.
A new combination report. This report will show you how assets like callouts, sitelinks, and headlines compare to descriptions and headlines.
Launch ETA. Unified reports in the “Assets” page will rollout over the coming weeks for all campaign type types that previously supported ads extensions. The updated combinations report will also roll out in the coming months.
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Please refer to the terms.
Read more. The full announcement by Google can be found here.
Why do we care? Advertisers could get more insight into the performance of their campaigns and assets by using new workflows and reports. Rearranging the Google UI could make it easier to create and manage assets. It can be done in the same step that the main campaign creation.
Keep an eye on your account and check if you have access. Also, familiarize yourself with the new layout. Be aware of any machine learning assets and make sure to review them before they go live.
Search Engine Land’s first article, Google Ad Extensions are Being Rebranded as Assets, appeared first on Search Engine Land.