Using the best rank tracking software will allow you to monitor your SEO campaign’s progress and give you an idea of what to improve so you could outperform the competition.
But with so many rank tracking software in the market, which one should you use?
Let us help.
Below are the best SEO rank tracking software for those who want to take their business to the next level. We’ll talk about what these rank tracking tools can do to help you, how much they cost, and who they’re for.
The best rank tracking software to monitor your keyword rankings – summary
Here are our top rank tracking tool recommendations. Take a minute to see which of these might be right for you. All of these tools are discussed at length in the next section.
- SE Ranking — The best rank tracking tool overall. Includes backlink analysis, keyword research, site auditor, and more.
- SERPWatcher by Mangools — The best keyword rank tracker for beginners.
- Nightwatch — Feature-rich and affordable keyword tracking for both solopreneurs and agencies.
- SEMrush — The best keyword tracking tool for content marketing professionals.
- Wincher — The best online rank tracker for affordability.
- SEO PowerSuite — The best keyword rank tracker software (downloadable).
- Advanced Web Ranking — Another great dedicated rank checker tool.
- AccuRanker — The best keyword tracking tool for on-demand rankings.
- Authority Labs — The best keyword tracker for marketing agencies.
- Serpstat — An affordable all-in-one SEO tool with solid search rankings monitoring capabilities.
- Labrika — The best tool for tracking and site auditing.
- Google Search Console — The best free keyword rank tool.
- Whitespark — The best tracking tool for local search.
Let’s take a closer look at all of these rank tracking tools to see what they’re all about.
1. SE Ranking
SE Ranking is our top pick for the best tool to track keyword rankings. It balances affordability, functionality, and ease of use.
It’s an all-in-one SEO tool so you’re getting a lot more than a search engine rankings tracker when you sign up for an account. You’ll also have access to a website audit tool, an on-page checker, backlink tool, keyword research, and other features that’ll help you improve your overall SEO performance.
But as far as the keyword rank tracker itself, the feature allows you to track results from Google, Yahoo, Bing, and YouTube. You can specify the country, city, or zip code that you want to see results from. And you can track users on either desktop or mobile devices.
Aside from Google search results, SE Ranking also looks at Google Maps results as well as Google Ads rankings. It can even go as far as checking your performance for SERP features like snippets and videos.
You can add up to five competitors and see how they’re performing on Google search and compare their results against yours.
What if you don’t know who your competitors are?
Then use the same tool to get an insight into the top 100 search results. This should give you an idea of who you’re currently up against.
SE Ranking has a 14-day free trial for those of you who are interested.
Pricing: SE Ranking has a unique pricing structure. The amount you pay will depend on how often you want the tool to check your ranking, the length of your subscription period, the number of keywords to track, and the plan you select.
The cheapest plan is Essentials and starts at $23.52/month paid annually.
Learn more in our SE Ranking review.
2. SERPWatcher by Mangools
SERPWatcher is part of Mangools’ suite of SEO tools which include KWFinder, SERPChecker, LinkMiner, and SiteProfiler. Together, they help users to stay on top of their online marketing campaign.
This tool is incredibly simple and easy to set up. It’s a great fit for beginners who find other search engine rankings checker tools way too intimidating. Mangools claims that you can go from initial setup to reviewing keyword rankings in just 30 seconds.
You’ll find other neat little features in SERPWatcher. For example, the Performance Index tells you the organic traffic potential of your website based on the current keyword positions and their search volumes.
SERPWatcher also lets you check rankings daily and show you SERP previews. And if it’s able to track significant changes, you’ll receive an alert via email.
Use the precise rank tracking to see results by state, county, city, or DMA region for both mobile and desktop search results. You can then share the results with clients or other team members using an interactive report that you can send using a link.
Pricing: Basic ($49 per month), Premium ($69 per month), and Agency ($129 per month). Save 40% by paying annually. There is a 10-day free trial period.
Nightwatch is one of the most budget-friendly rank tracking tools on this list, affordable for solopreneurs and small business, but also feature packed for agencies with multiple clients.
Whether you’re looking to track your rankings locally or globally, Nightwatch enables you to segment your keywords (such as branded, high-volume, targeted etc.) to see how each one is performing.
Keywords are tracked daily not just in Google, but also in other search engines such as YouTube, DuckDuckGo and Bing, on mobile and desktop. Nightwatch collects data from all SEO sources such as Google Analytics, Search Console & Keyword Planner.
Understand how you can make your site more visible by tracking your SERP placements in organic search, featured snippet, local pack and knowledge panel.
Nightwatch also has a reporting tool which can produce white-label reports (Optimize & Agency plans), and a site audit to help you monitor and optimize your on-page SEO.
Pricing: Three plans available: Starter $39/month, Optimize $99/month and Agency $369/month. Save up to 40% when annual plans are purchased. All plans have a 14-day free trial.
SEMrush is arguably the best digital marketing tool for SEO professionals. It’s the leading SEO content marketing tool that so happens to include a great rank tracking tool for search engines.
The only downside is that it has a premium pricing structure which makes this option more ideal for medium to large-sized organizations.
Like any rank checking tool, you can track your domain’s performance for your target keywords. However, you can also perform competitor analysis. And you can also use the rank tracker tool to spot and fix cannibalization.
You can also track the volatility of Baidu and Google SERPs based on daily ranking changes. This should give you an idea if there are changes to Google’s algorithm. You’ll also see all the domains that have the best organic visibility. You can also use this feature to see which of your competitors have the most keywords and paid traffic.
And remember, you’re getting all of these features on top of the best online marketing tools available today. So while the plans are on the expensive side, you’re getting your money’s worth.
Pricing: Pro ($119.95 per month), Guru ($229.95 per month), and Business ($449.95 per month). Save 16% if billed annually. Custom pricing is available for companies that need a flexible plan.
Wincher is one of the most affordable rank tracking software available today. But don’t let its pricing fool you. It’s packed with features that lets you monitor your keywords just as efficiently as other tools.
It has a clean interface that lets you monitor your progress. You’ll see all the keywords you’re ranking for, their position in the SERPs, traffic, volume, and other relevant information.
You can also use it to monitor your competitors’ data as well. This helps you keep tabs on other sites in your niche.
The Keyword Research tool helps you find new words and phrases to target so you have a better shot at success.
If local rankings is a priority, you’ll be happy to know that Wincher supports over 100,000 locations in over 40,000 cities. You can get rankings across 180 countries.
You’ll also have full API access so you can build your own integrations. With Wincher, you can create your own reports, detailed dashboards, and documentation. You can also connect your account to Google Data Studio.
Other features include the ability to track multiple devices, organize and collaborate, and produce PDF reports.
Pricing: Starter (€24 per month; billed annually), Business (€49 per month; billed annually), Enterprise (€199 per month; billed annually)
Learn more in our Wincher review.
6. SEO PowerSuite
SEO PowerSuite is unique in that it’s software that you can download and install on your computer. While you will need an internet connection to get data, you can view reports offline, making it ideal for people who can’t go online while on the move.
It is unbelievably affordable, making it the right choice for an organization that has a lot of clients. It can track unlimited keywords but you’ll need to use a proxy to do so.
SEO PowerSuite sells four tools: SEO Spyglass, Website Auditor, LinkAssistant, and Rank Tracker. We’ll set our focus on the last one.
Rank Tracker is easy to use. Once it’s set up, all you need to do is hit a button and it will check Google to see if your pages moved up or down the search results. There’s even a graph that shows your site’s progress over time.
It checks the results of 327 search engines; lets you analyze up to 10 competitors; and shows your rankings in other verticals like images, videos, and news. You’re also able to check your rankings in different parts of the world.
There’s also a white label feature that lets you send professional ranking reports to clients.
Pricing: Free, Professional ($299 per year), and Enterprise ($499 per year)
7. Advanced Web Ranking (AWR)
Advanced Web Ranking is the best rank checking solution for some people because that is its sole focus. Sure, it has SEO reporting and competitor analysis features. But there’s no denying that AWR’s bread and butter is tracking keyword positions on search engines.
AWR can get data from over 4,000 search engines including Google, Yandex, Baidu, DuckDuckGo, YouTube, and Amazon. And that’s for both mobile and desktop rankings.
If your business is local, you can use the local rank tracking feature to narrow down the search results to your country, city, or state. You can even set the GPS coordinates that you want to track.
Best of all, you can get the results whenever you want. If you need it immediately, no problem. You can also set reports to come in on regular intervals: daily, weekly, every two weeks, or monthly.
It also comes with integrations for Google Ads, Analytics, and Search Console. This makes it easier to stay on top of your progress. You’ll also be able to get an idea of what’s causing you to go down in the organic SERPs and fix those issues.
Pricing: Starter ($49 per month), Pro ($99 per month), Agency ($199 per month), and Enterprise ($499 per month). Save 10% by paying annually. It offers a 30-day free trial. No credit card is required.
AccuRanker claims to be the world’s fastest and most accurate rank tracker. Whether that’s true or not, it’s impressive that it gives you instant, on-demand ranking updates when you need them. As you may have noticed by now, that’s not a feature that all rank tracker tools offer.
But AccuRanker can do more than that.
The SERP History tool informs you of which SERP features drive traffic to your site so you can then think about your next move. The In-Depth Analysis lets you segment and filters your data that you can then share with your teammates.
AccuRanker supports third-party integration with digital marketing tools like Google Search Console, Google Analytics, Google Sheets, Adobe Analytics, Google Data Studio, and Databox.
You can add and manage unlimited domains. You can tag landing pages and organize large keyword data. Higher plans let you add as many users (or clients) as you need.
AccuRanker’s pricing is also really simple. There’s only one plan. You set how many keywords you want to track and the price per month will either go up or down. You’re free to upgrade, downgrade, or cancel your subscription at any time.
Pricing: 1,000 Keywords ($109 per month). Price will change as you add more keywords. You save 10% if you pay annually.
9. Authority Labs
Authority Labs is a rank tracking software with white label capabilities, making it a solid choice for digital marketing agencies.
This tool can automate local and mobile rank tracking with daily reporting. It can also recover those “(not provided)” data that you’d normally encounter in other rank checking tools. All you need to do is to provide the domains, keywords, and locations that you want Authority Labs to check and it will handle everything else.
Other benefits include competitor tracking that gives you that much-needed edge over other domains in your niche. Also, you can add unlimited users. So you can create accounts for your teammates or clients.
Authority Labs also works with Google Data Studio (GDS). Meaning you can take the reports that Authority Labs generates and use them in your Data Studio reports.
You can white-label reports by adding your company logo, colors, and branding. There’s also the option to add search engine rankings, search volume, and rich snippets into your GDS reports. It’s also easier to blend your data with other Google properties like Search Console and Google Ads.
Pricing: Plus ($49 per month), Pro ($99 per month), Pro Plus ($225 per month), and Enterprise ($450 per month). There is a 14-day free trial. No credit card is required.
Serpstat is another all-in-one SEO tool that happens to have a keyword tracking capability. So if you need additional features like keyword research, site auditing, competitor analysis, and backlink analysis on top of a ranking tool, then SERPstat isn’t a bad choice.
But let’s focus on the SERPstat Rank Tracking Tool itself.
This can help you with organic and paid search results of your domain or your competitors’. If you’re a big brand, know that you can check your rankings globally. However, if you’re a small, local business, you can also check the search rankings for a specific region that you set.
You can track your market share with analyzed keywords and you can set up a schedule for daily, weekly, or monthly reports.
Pricing: Lite ($69 per month), Standard ($149 per month), Advanced ($299 per month), and Enterprise ($499 per month). Save 20% when you sign up for annual billing. Big enterprises can set up a custom plan.
Labrika is more of a site auditing tool. You can do a full SEO audit, technical audit, on-page SEO, keyword research, and competitor analysis.
However, it does have a good keyword tracking tool. You can check your site position for any location and language. You can do it by country, city, or region. You can even compare search positions in several regions at the same time.
You can download reports in XLS format to share with other members of your team. And you can get results for both mobile and desktop rankings.
Get unlimited projects for any plan you select.
Pricing: Lite ($19 per month), Business ($29 per month), E-Commerce ($73 per month), and Agency ($140 per month). Save 20% when you subscribe to an annual plan.
12. Google Search Console
Google Search Console is admittedly limited but it’s absolutely free, making it a good choice for those who are just starting out.
With it, you can see which search queries bring users to your site. You can also analyze your domain’s clicks, impressions, and—more importantly—your position in the SERPs.
You’ll also receive alerts if Google finds issues on your site. You can also optimize your site for AMP. mobile-usability, and rich results.
13. Whitespark’s Local Rank Tracker
The Whitespark Local Rank Tracker is a dedicated tool for local search rank tracking. It’s great for businesses that want to see how they’re performing in a specific region or community.
You can track local packs, local finder, maps, and organic search results. You can even monitor multiple locations for specific postal codes.
There’s also a feature that lets you compare your search results data with your competitor’s. That way, you’ll have a better idea of where they’re outranking you so you can make data-driven adjustments to your strategy.
Pricing: Small Business ($25 per month), Specialist ($50 per month), Agency ($100 per month), and Enterprise ($200 per month). Save more by switching to weekly tracking instead of daily and by signing up for annual billing.
With 67.6% of all clicks going to the first five organic results, it’s important to continuously check where your pages fall in the SERPs.
All of the rank checking tools we mentioned in this list are more than up for the task. What tool you should go for depends on your current situation. Assess what features you need and your budget. This will make it clear which of these keyword rank checker tools is right for you.
The good news is that most of these tools offer a free trial so you can see if a particular tool meets your needs.
Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.