How to get more from your email marketing with SafeOpt 82570622173 Let’s face facts: Many people find email marketing boring. It’s not as flashy or as exciting as TikTok or BeReal. And, besides, is Gen Z actually using email? Email marketing can be a great channel for generating a lot of revenue. Research shows that email marketing can bring you a 42X ROI. Let’s look at some ways to make your email marketing more exciting and powerful. Yes, Gen Z still uses email. They prefer it to be a way for brands communicate with them. SafeOpt allows you to tap into 175M+ U.S. shoppers email list to send them a brand-approved deal and recover sales lost. You You will generate more revenue and your customers will be delighted because they are able to save time and money. Most emails can now be viewed on mobile devices. It is no longer enough to optimize your email for mobile. It must be designed with mobile as the primary screen, and then optimized for desktop. This could mean you need to rethink some things. Research shows that mobile email users click less than desktop users. This is because mobile users have less real estate to work with. This could mean that you choose to make your emails less call-to-action and less clickable items. This constraint can be a good thing, because it forces you to concentrate on the emails that will drive business results. 100 emails per day. Personalizing your emails is a great way to stand out in a crowded inbox, and to get your messages read and understood. Start small with your personalization journey. Perhaps you include their name in the subject or body of your email. You don’t need their name. You can include a recent product they have purchased or shown an interest in. You can personalize emails more effectively by incorporating more data from your first parties. You can include items on your wishlist, references to pages they visited, and many other details. Personalization pays off too. A personalized subject line is half as likely to be opened than one that is generic. Statistics can show statistically significant results. This could mean that your test should be run for longer or that you need to increase the sample size. This can be difficult if you have a small sample size, but it is worth it to ensure you get actionable results. Once you have these insights, take action! If you found that personalized subject lines have higher open rates, then incorporate personalized subject lines in as many relevant emails as you can. Action is more important than insight. Remember that testing is never finished. The winners of your tests should be implemented, but this should not stop you from moving on to the next set. If you have a test-and learn mindset, you can improve your email performance. Search Engine Land: How to get more from your email marketing with SafeOpt